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ApricotLaw Blog

Choosing the Right Social Media Platforms for Lawyers

Jan 07, 2024

Social media is a powerful tool for digital law firms to connect with potential and existing clients, build thought leadership, and promote their brands. However, with so many social media platforms available, knowing which ones...

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Specific Benefits and Considerations for Lawyers on Each Social Media Platform

Jan 05, 2024

Social media's impact has transformed how lawyers cultivate their online presence. Presence is essential for reputation and client acquisition. Social media offers the opportunity to connect, showcase their expertise, and stay updated. Lawyers should navigate...

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Tips for Writing Effective Call-to-Actions on Your Law Firm’s Website

Jan 05, 2024

A law firm's website is the initial introduction for potential clients. It's not enough to have an informative and well-designed site. You must also guide visitors toward action. This may include scheduling a consultation or...

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Stand Out from the Competition with Website Design Basics

Jan 04, 2024

The internet plays a crucial role in how we connect and gather information. It's often the first place potential clients visit to learn about your firm. Your website is where your legal expertise meets the...

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SEO vs PPC: Top Differences for Lawyers

Jan 04, 2024

Today’s lawyers are always looking for methods to establish their presence. Some key marketing strategies are search engine optimization (SEO) and pay-per-click (PPC) advertising.  Both approaches offer unique advantages in making their services more visible....

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How PPC Ads Work

Jan 04, 2024

Pay-per-click (PPC) is a cornerstone in digital advertising. It is integral for businesses aiming to enhance their online presence. Using this model, impressions and engagement intertwine, influencing website traffic.  Consider the word placement and links...

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