[VIDEO] Is Your Law Firm Transactional or Transformational?

One of the greats, Dan Sullivan of Strategic Coach describes the huge difference between being transactional and being transformational in your business (or law firm).

Watch the short video and let’s discuss below.

This is something that’s constantly on my mind as we grow ApricotLaw. We are a trusted advisor, not a catalog of SEO services.

How about you?

Are you selling one-and-done, a la carte services?

Or are you a highly paid, indispensable advisor?

Obviously, the latter is the position of power that easily gets paid more. I think clients are more willing to pay higher prices to such a person as well.

What do you think?

Am I crazy?

Should we be competing on price as if we’re selling canned foods?

I’d love to hear your thoughts.

What’s your law firm SEO company really worth?

Converting the people that contact your law firm from prospect into client, is really on you and how good your sales process is.

It doesn’t matter how they came in – via phone, website form submission or online chat. You should first know what your lead to client/case ratio is.

If you’ve spoken with 100 decent prospects and you don’t have any clients to show for it, no amount of traffic in the world is going to help you. After all, anything times zero is still zero.

After you know this ratio, and it’s not horrific, then you can look at the next set of numbers, which happen to be earlier in the sales process.

There are a few metrics your law firm SEO company could be accountable for. They are…

  1. Rankings – either the number of search phrases your website appears in the top 3 or top 10 (of Google) for and/or
  2. The number of leads (all types) that come in through your website – or through the campaign(s) the agency is responsible for
  3. Which they are accountable for is really up to you and the needs of your law firm.

Where to find these law firm SEO metrics, if they are not being provided to you.

The number of unique visitors can be found in your analytics software, Google Analytics being the most commonly used. In Google Analytics, this number is referred to as Users (not Sessions).

To start, don’t worry about calculating the Key Metrics for each traffic source. Let’s get the basics out of the way first, then you can move on to more granular figures. For now, just get the total number of unique visitors to your website for the past month.

The second Key Metric you’ll need to find is the number of leads you’ve received during the same period.

This one may take a bit more work, especially if you’re not set up properly.

There are usually 3 types of leads that come into most law firm websites.

  1. Form Submissions
  2. Phone Calls
  3. Chat Sessions

Form submissions are the easiest to tally because you can normally look in your website’s dashboard and see how many people filled out forms in the past month.

To count the number of phone calls that came in through your website, you’re going to need two things (well one thing and one criteria).

1. A tracking phone number, or a phone number that provides basic stats, like the number of incoming calls.

2. To make sure that the phone number you are using is unique and only used on that one website.

If you use the same vanity phone number across all platforms, it will be very hard to know where each call came from. Yes, you can ask each caller but that becomes tedious and is not as reliable as a single tracking number tied to each source you want to measure.

I have the Key Metrics, now what?

Now that you have the number of unique visitors and the number of leads that came in last month, we can get to the heart of our marketing, Cost Per Lead and Cost Per Visitor.

we can calculate your Cost Per Click, or how much each visitor is costing you. Just divide what you’re paying the marketing agency by the number of Unique Visitors for the same time period.

For example, if you’re paying the agency

From these numbers you can then easily calculate the Cost Per Click (or Cost Per Unique Visitor) and the Cost Per Lead by dividing what you’re paying the company each month by each.

How the Best Law Firm Companies Win Online 

You’ve noticed them at the top of Google’s search engine results pages. You see their ads online. Their businesses appear in the maps on Google. Each time you are reminded of their success, you wonder what they’re doing right. Your competitors know something you don’t. They know how to win online.

You can learn the keys to their success, and it is possible to beat them. But you need the tools, and perhaps a little help, if you want to reach the level of success your competition has achieved. Online marketing can be a challenge to do well. Here are a few tips to help you compete online.

Win Online by Following These Tips

Winning online is not as great of a mystery as you might think. It can be tough to figure out what is important and what’s not, so we’ve broken down law firm internet marketing into a few basic categories to focus your efforts on. Here they are.

Website Design

Without a doubt, website design plays a crucial role in online success. It’s pretty tough to compete online if you don’t have a beautiful, functional, and highly converting website. Website design has many parts, such as branding, content, interactive features, and more.

You will want to get your website’s design right if you hope to achieve online success.

SEO (Search Engine Optimization)

Having a killer website will do nothing for your business if the website is not optimized for search engines. Google and other search engines scan your website’s content to try to figure out what your website is all about. If you haven’t optimized your content, the search engines will have a tough time figuring out what your website is for.

Make sure your law firm’s website and landing pages are all optimized so you can be found by Google and other search engines.

PPC (Pay-Per-Click) Advertising

Advertising is important for every business. You simply can’t grow without advertising. Every company is different, and different advertising methods will work better for different types of companies. Because lawyers don’t sell a product, you can’t use YouTube or social media influencers to sell your services like other businesses sell their products.

You will likely have to advertise your law firm online. PPC ads are a smart way to advertise so you can reach the right audience. There are some tricks to doing PPC right, though. It’s a good idea to work with a company that has a PPC specialist on their team.

Get in Touch with a Law Firm Internet Marketing Team

You want your law firm to win online, but internet marketing is too much hassle for you to deal with. Don’t be discouraged. You can hire a marketing team at ApricotLaw for help with achieving the online success you’ve always wanted. 

Your law firm marketing team has web designers, developers, content writers, PPC specialists, social media experts, and other professional team members who are ready to get your law firm to the top. Call 877-203-0751 or complete the form below to get a free website analysis and learn more about how to win online.

Small Law Firm SEO: What Attorneys Need to Know 

If you run a small law firm, your goal is probably the same as your larger competition—to grow your firm and get more clients. But that doesn’t mean your approach to online marketing is the same. 

As a smaller firm, your budget for marketing is likely going to be much smaller than that of a large firm. You will have to be more careful in deciding where you spend your marketing funds.

There are many things you need to know about in order to successfully grow your small law firm. You probably want to receive consistent leads, but how do you do that? How do you successfully market your small law firm online without breaking the bank?

How to Set Your Small Law Firm Apart

There are many different approaches for building a successful marketing campaign online. Since yours is a small firm, you may want to focus on these four things if you hope to grow your firm and increase your online visibility.

Focus Your Practice Area

Some firms have many different practice areas, but this can present a challenge to your internet marketing and SEO (search engine optimization) efforts. Google and other search engines like websites that are focused on one area. They want to see that you are an expert in your field. 

If you are trying to rank your small law firm online, it’s a good idea to pick one practice area to focus on. For instance, even though you might take a few criminal cases, if you mostly take family law cases, it’s probably best to focus your website on family law content. 

Google rewards those who seem like experts in their fields. This means you will typically enjoy a boost in the rankings department.

Know Your Market and Where Your Clients Are Coming From

You might need to do more research than a larger firm. The larger firm can hire out or pay for partnerships, but you might not be able to afford to do that. You will need to look into where your clients are coming from and invest in the right marketing strategies. 

For instance, if you are a personal injury firm and get a lot of clients from car accidents, make sure you focus your online marketing on car accident ads. Also focus on increasing your SEO efforts in an effort to catch car accident victims. 

You can do this by answering questions online about car wrecks and creating content for landing pages or supporting web pages that focuses on what car accident victims go through. You can always take other case types when your firm has grown larger.

Don’t Put All of Your Marketing Money in One Place

It’s probably obvious, but you should never put all of your marketing money in one place. If your firm is not yet ranking organically on Google’s search engine results pages (SERPs), you might want to work on building up your legal directory profile or working on your Google My Business page.

Consider Partnering with a Law Firm SEO Company

Finally, you might want to consider partnering with a law firm SEO company that specializes in internet marketing. ApricotLaw can often work with your smaller budget to come up with a marketing approach that will work for you. Call 877-203-0751 or fill out the contact form on this page to receive a free website analysis.

5 Expert Marketing Tips for Law Firms You Can’t Afford to Ignore

We all know that law firm seo is a necessity if you want to ensure that you’re getting your website in front of the right people and grow your practice, but it can be pretty overwhelming. People make full-time jobs out of Internet marketing, so how are you, as a busy attorney, supposed to make heads or tails of where to begin?
While law firm marketing isn’t a simple process – nothing worthwhile ever is – there are a few steps you can take today to ensure that you’re moving forward instead of letting your competition trample all over you.

5 Marketing Tips for Law Firms from the Experts

If you want your practice to be successful, you have to stay on top of the marketing game. That means you need to find what works for your firm and work hard to keep at it.

  1. Be yourself. Let your personality shine through everything you do to market your firm – and that includes everything from the text on your website to the personal signatures on your holiday cards. People can sense a fake a mile away, and if they get that vibe from you, you’re not going to be the one they work with when they need legal help.
  2. Focus on the work that you’d like to be doing, not the work you’re doing but don’t enjoy. When you start marketing your services, aim high.
  3. Show up at bar association events. They’re not just great networking opportunities (they are); they’re ideal for expanding your expertise and using as something that sets you apart from every other lawyer who’s hung out his or her shingle in town.
  4. Diversify your marketing efforts. You don’t have to stick to Google’s pay-per-click campaigns; you can try new things, such as Facebook ads, sharing content that goes viral or making videos that explain legal scenarios to people who need to learn more.
  5. Do everything you can to turn your website into something that’s about your potential clients, not about you. Don’t use your website to brag about your credentials. Use it to help your readers solve problems and illustrate how you’re the one attorney who knows exactly what they’re going through.

Marketing Tips for Law Firms: This is the Tip of the Iceberg

You can’t get by doing these things alone (although they will provide you with a substantial advantage over most of your competitors, because most attorneys believe that business will generate itself).

Enter SEO Tips for Law Firms.

SEO Tips for Law Firms is the premier tip app for attorneys, and it’s the only one of its kind. It’s packed with valuable marketing tips for law firms (more than 400 and growing every day, in fact) that you can use to make your practice far more successful than it’s ever been before.

This iPhone and Android app is broken down into six sections to help you market your firm more effectively:

  • Link Building
  • Content Creation
  • Social Media
  • Grow Your Practice
  • On-Site SEO
  • Recent Posts

Each section is brimming with the latest and most successful marketing techniques for you to use online and offline. The app is incredibly user-friendly, and you can even email useful tips to your team right from the tip screen. You’ll find the latest best practices that are in sync with Google’s most recent algorithm updates, and you can take comfort in the fact that every tip has been used to make law firms like yours more successful online.

Call for consultation: 877-203-0751

[VIDEO] Is Your Law Firm Transactional or Transformational?

One of the greats, Dan Sullivan of Strategic Coach describes the huge difference between being transactional and being transformational in your business (or law firm).

Watch the short video and let’s discuss below.

This is something that’s constantly on my mind as we grow ApricotLaw. We are a trusted advisor, not a catalog of SEO services.

How about you?

Are you selling one-and-done, a la carte services?

Or are you a highly paid, indispensable advisor?

Obviously, the latter is the position of power that easily gets paid more. I think clients are more willing to pay higher prices to such a person as well.

What do you think?

Am I crazy?

Should we be competing on price as if we’re selling canned foods?

I’d love to hear your thoughts.

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