With Law Firm SEO, You Shouldn’t Have to Settle

You have a successful law firm. And yet, SEO Agencies treat you as if you’re a first year associate.

These firms don’t specialize in Search Engine Optimization for Lawyers. Instead, they offer many different online marketing services. They also work with businesses and professionals in many different industries. When it comes to improving your law firm’s Google placement, anything short of undivided attention won’t cut it.

These firms want to lock you in to a long-term contract. And if you break the contract for any reason, they hold your website hostage. You’ve paid all this money and you don’t even own your website. No rankings and no website. What did you pay for anyhow?

These firms assign a wet-behind-the-ears Account Executive to be your main contact person. The only SEO they know is what they’ve read on Matt Cutts’ blog. Worse yet, once you develop a rapport with this person, they leave the company and are replaced. You have to start all over again.

With these terms, it’s no wonder you’re skeptical. You wouldn’t accept this type of treatment anywhere. Why would you settle now?

Introducing the ApricotLaw Platinum Client Program

The ApricotLaw Platinum Client Program is an online marketing program specifically designed for the successful law firm.

When you first contact ApricotLaw, you will get a Website Audit Video that you can watch at your leisure. We take the time to perform a thorough analysis of your law firm’s website and the websites of your top competitors. The goal of this initial phase is to identify the gap between your law firm and the top ranking law firms in your market.

Knowing the online state of your law firm will allow us to prescribe and implement a personalized plan of action, just for you. The online presence of your law firm will experience these four transformations.


The feeling people get when they visit your website should match the power, authority and success of your law firm. Our designers will rebuild your website from the bottom up if necessary. Your firm deserves a custom design created by hand. Not to be forced into the look of a one-size-fits-all template.


Our research and testing has determined there is, in fact, an optimal website layout that is most pleasing to Google. This particular website structure has proven to cause higher search engine rankings for even the most competitive of keywords. Our SEO Specialists will overhaul your website to fit this Google-friendly architecture.


From its inception, Google’s ranking criteria has been based on the number and quality of websites “voting” for any particular web page as the most trustworthy information on a given topic. As a Platinum Client, you will benefit from the ongoing and exhaustive testing being performed by our SEO Specialists. By associating your website with the most authoritative, most visited sites in the world, your law firm will become the trusted authority in your city and practice area.


It is no longer enough to focus solely on your law firm’s website. As a Platinum Client, you will own a large publishing channel with which to spread your message. Our professional writers will publish content on your website on a regular basis. As soon as each piece goes live, your message will be shared with dozens of social media and Web 2.0 sites so that you reach an exponentially larger audience than by blogging alone.

And of course, as a Platinum Client you will enjoy these special privileges:

  • No Long Term Commitment

You can cancel at any time. There are no long-term contracts so you can rest easy knowing that you are in complete control of your monthly marketing investment.

  • Work Directly with a Co-Founder

You will communicate directly with a Co-Founder of ApricotLaw. No one is more interested in your success than the owner of our company. And no one is more knowledgeable about SEO.

  • Team of SEO Specialists

You will have a team of SEO specialists working on your website so you can focus on practicing law. Each person has been hand-selected because they are the best in the world at their area of concentration.

The Before and After Stories of 3 Attorneys

     Rob, a Personal Injury Attorney in Harlem, New York was finally able to break free from his contract. When Rob first met with us, he shared a ranking report from his previous company. The only keywords he was on the first page of Google for were super-long sentences that no one ever searched. He was paying this firm for years for rankings that didn’t produce any website visitors.

To make matters worse, this company claimed that they owned his website. In repo-man fashion, they intended to strip the website for parts and use what they could on their next website project. In the end, Rob walked away with only a CD copy of the text contained on his website.

Now, Rob’s website ranks in the top of Google for terms like Car Accident Lawyer NYC, Personal Injury Lawyer NYC and hundreds more. He has three legal websites to date and his online success continues to grow.

     James, a Criminal Defense Lawyer in Brooklyn, New York, has a story worth telling. Before ApricotLaw, James hired a Marketing Agency to work on his website. Things were going well until one day, Google decided to update its ranking algorithm. James’s website instantly fell from the first page of Google to the ninth. Having relied on the visitors finding his firm through Google, James was in trouble.

The Agency may have been great. But, by offering a large menu of services to various industries, they weren’t able to foresee how the upcoming Google update would affect legal websites specifically.

After becoming an ApricotLaw client, James’s website slowly started coming back to life. After a few months, he began sporadically appearing on the first page again. After 6 months, he was in the top ten for the majority of his best search phrases. Now James’s website ranks for valuable phrases such as DWI/DUI Lawyer Brooklyn, Criminal Lawyer Brooklyn and many more. Thanks to ApricotLaw, James’s website is stronger than before the devastating Google update.

     Mark, the owner of a Personal Injury Firm in Indianapolis, has a slightly different story to tell. When Mark came to ApricotLaw, only a few short months ago, his law firm was already successful. He had all the signs of having it all together, both online and offline. His firm had a dedicated marketing department, a designer and social media websites that were updated multiple times a day. They had dozens of educational videos, tons of great content and did regular radio interviews. Television commercials, regular press releases and countless satisfied clients. 10 out of 10 Avvo rating, Perennial Super Lawyers Top Ten and listed in Best Lawyers since 2009.

But, Google didn’t share everyone’s enthusiasm for Mark’s law firm. The firm’s website was listed between pages 2 and 5 for most keywords. But 95 percent of Google’s visitors click on a first page listing and never get to the second page.

30 days in, after an SEO overhaul of the firm’s website and borrowing trust from other super authority sites, Mark’s website shot straight to Number One for Drug Recall Lawyer Indianapolis and Birth Trauma Lawyer Indianapolis. Mesothelioma Lawyer Indianapolis and Wrongful Death Lawyer Indianapolis are now in the top five as well. In a few months, this law firm will completely dominate the first page of Google’s results for anything related to Indianapolis Personal Injury Law.

In their own words…

“The best part about ApricotLaw’s service is I don’t have to think about my website. To be honest I haven’t looked at it in a very long time. My law firm appears on the first page of Google for every keyword we asked for. We get calls every single day from the website. Nick Kringas and Tom Desmond have been trusted advisors for years and I look forward to working with them long into the future.”

– Adrian Hunte, New York

“I was doing great until… a Google update. My rankings went from #3 to number #83. My business was doomed. Today, I rank extremely well for the keywords I requested. I would definitely recommend to everyone except my competitors.”

– James Medows, New York

“Many times these developers, these SEO experts come in and they make you all sorts of promises. But at the end of the day it comes down to results. And we’ve been very, very happy with the results with ApricotLaw.”

– Rob Greenstein, New York

How to Apply

Quite frankly, the ApricotLaw Platinum Client Program is not for all law firms. And not all law firms that apply will be accepted.

Platinum Clients are law firms and lawyers who are already successful and want their online presence to match their offline success.

Remember, we can only partner with one law firm per city and practice area. If you’d like to learn more, call us today to see if your city is still available. (212) 960-8584 is Tom Desmond’s direct line at ApricotLaw.

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Suite 350
Hawthorne, NY 10532

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