Jun 24, 2021

5 SEO Trends Your Law Firm Should Be Using in 2021

Search engine optimization (SEO) remains the leading source of organic traffic for both small and large businesses. Search engine users are more likely to click on organic results compared to paid ads on search engine results pages (SERPs), which means that you should be investing time and money in law firm SEO.

Search engine trends, however, change year after year. With the digital surge that came with the COVID-19 pandemic, search engines are now favoring websites that focus on the user. What are these SEO trends that are likely to govern the world of search in 2021? Read on to stay prepared for these developments. 

1. Video Marketing

When you search anything on Google, there’s a “videos” tab right at the top with other results. YouTube is now the second-most popular search engine as people discover the ease of consuming video-form content.

To stay on top of this, your law firm’s marketing plan should include videos. Determine what your potential clients are searching for most, and find ways to create video content on these topics. Remember to optimize these for search, like by using keywords, but most importantly, provide your viewers with valuable answers.  

2. Search Intent

In line with focusing on the user, search engines will continue to favor content that captures the true intent of a search query in 2021. When creating different forms of law firm content, meeting your visitors’ desires and question needs should be at the top of your priorities. 

A law firm SEO company can get started with optimizing search intent on your website’s content by doing a SERP analysis, among other successful approaches.

3. Voice Search

Voice search wasn’t as popular in previous years, but the 2020 pandemic changed all this, with health experts encouraging minimal touching of surfaces. In 2021 and the coming years, voice search optimization will be crucial in getting your law firm content where your potential clients are searching.

One of the most effective tricks is to ensure your content is engaging and conversational, just like you would speak with Siri or Alexa.   

4. More Focus on Mobile SEO

If your law firm website is not optimized for mobile SEO, you’re losing traffic from nearly half of your target audience. More people are now searching for nearly everything from their mobile devices. 

To capture this audience for your law firm, consider working with an SEO professional to analyze your website and determine how responsive it is and other areas to improve, if necessary. 

5. Fresh and Original Content

Content is a key SEO metric and now, search engines want to help users find better answers by providing fresh and original content at the top. There’s no better time to start incorporating expertise, trust, and authority in your law firm content than in 2021.

Whether you are using written content, videos, audio, downloadable material, and so on, always ensure that it’s authentic and offers helpful answers to users. 

Stay Up to Date with Law Firm SEO Professionals

Experienced SEO experts know that lawyers who wish to remain relevant on search engine results must stay up to date with the latest SEO trends. As a busy attorney with many client meetings and court cases on your calendar, the last thing you should be worrying about is Google’s latest changes.

Delegate all these tasks to a law firm SEO agency that knows what your website needs for optimization. Reach out to the professionals at ApricotLaw at 877-203-0751 or through the contact form below for a free website analysis to determine if your law firm is abreast with this year’s SEO trends. 

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