Nov 10, 2020

Accessibility Concerns in Your Digital Marketing Plan

The key to any successful digital marketing strategy is knowing your audience. When you know your audience, you can customize your website, your content, and even your business to meet their needs. However, you may be surprised to learn just how often the needs of people with disabilities are overlooked. 

For law firms, personal injury law firms in particular, ensuring your digital marketing plan is accessible is essential. This is especially true because personal injury law firm clients are often those who have become disabled because of a severe injury. 

Your web marketing team at ApricotLaw will tailor your plan to meet your law firm’s needs—which means addressing accessibility concerns before they ever become a problem. Below, we go into further detail about why web accessibility is important, some of the more common accessibility issues, and ways we’re prepared to address them. 

Why Web Accessibility Matters

Making sure your website is accessible is essential if you want to reach as much of your target audience as possible. By failing to meet accessibility needs, you could turn your back on a considerable number of potential clients who need your help. 

Not to mention the fact that making websites as accessible as possible is the only ethical thing to do when so many people suffer from disabilities. 

Common Accessibility Concerns and How to Fix Them

Inclusive marketing campaigns are often based on the Web Content Accessibility Guidelines. Some of the more common accessibility issues and solutions include:

  • Writing for readability
  • Including text descriptions for images
  • Having a hierarchical layout
  • Providing labels for form elements
  • Pairs of colors in a sites color scheme should have a 4.5:1 contrast ratio
  • Use closed captions and transcripts for videos with audio
  • The site needs to be navigable without the use of a mouse
  • Font choices should be simple and easy to read

As seen, there are many minor details that go into making a website accessible for people with disabilities. 

As a law firm or business, it is in your best interests to do the right thing and keep these individuals, and your potential clients, in mind when designing your site and curating content both for your website and your social media presence. Your digital marketing strategy should include close attention to these details if you hope to avoid any accessibility concerns in the future. 

Contact Digital Marketing Experts for You Lawyer SEO

When you have accessibility issues and concerns that you can’t or cannot address, your digital marketing team at ApricotLaw can take care of them for you. 

Whether you have an established site that needs auditing or are starting with a brand new one, accessibility concerns will be a thing of the past. Fill out the quick contact form we included below or call us at 877-203-0751 so we can inspect your law firm marketing plan. 

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