Social media is a powerful marketing tool. It has the potential to be an especially powerful tool for lawyers who are in need of new ways to market themselves in an increasingly digital world.
The best social media platform for lawyers depends on your practice area and your personality. This article will provide some general guidelines for getting started on the top five social media platforms: Facebook, Instagram, LinkedIn, YouTube, and Twitter.
A Deeper Dive Into Social Media for Lawyers
Before diving into each platform, it’s important to understand that while social media may not be a replacement for other forms of marketing, it’s an incredible tool for enhancing your current efforts. Also, social media shouldn’t be thought of as a one-time event but rather as an ongoing effort toward growing your online presence.
Facebook. There are about 2.91 billion people on Facebook, so the potential reach of your business page is huge. Users generally don’t trust ads. However, they trust people who share their hobbies and interests.
Facebook allows you to provide members with useful content while getting to know them personally so you can learn about their specific legal needs.
Instagram. This platform offers more opportunities for creativity. That’s both because of the visual nature of Instagram and because there are no limits on how often you can post or how many times you can tag your photos with relevant hashtags, including short videos.
LinkedIn. When someone finds you on LinkedIn, it means they already know what you do. They are looking for a lawyer, and they want to hire one.
You can pay a small monthly fee for a sponsored update on LinkedIn, which is similar to an ad but isn’t really. With a sponsored update, you can create text and insert links to, for example, a blog post or other content.
YouTube. This video platform can be used as a repository of testimonials and case studies. It helps with reputation-building, creates trust, and will help establish your brand.
Twitter. Regular Twitter posts allow people who don’t know you to get an idea of what you do. You can post a daily tweet with a picture and quote from the day’s law journal articles, for example. The point is to educate the people who might use your services in some small way so when they have a problem, they’ll think of you when they consider how to solve it.
Every firm is different so perhaps there is no single best social media platform for lawyers, rather, a combination is the most effective. Apricot Law can help you create a digital marketing strategy tailored to your practice to set you apart from the competition. Visit our website or call 877-203-0751 to schedule your free consultation today.
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