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ApricotLaw Blog

What Happens When You Delete Links?

May 30, 2014

For those of you that don't believe links are what make your website rank higher in Google, backlinks.com recently published these case study results that prove just that. Before you go off to buy links...

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Changing Your Anchor Text Could Set Your Site Free

May 29, 2014

Right now Anchor Text is critical to ranking your law firm's website. I can't emphasize it enough. The text in backlinks pointing to your law firm's website are the difference between ranking better, getting more...

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Was Penquin and Hummingbird the Death of Lawyer EMD’s?

Feb 24, 2014

In dozens of cases I have witnessed the exact match domain getting crushed in the SERPs as a direct result of the most recent Google Update, Penguin 2.1. Instead of the homepage ranking, a relevant...

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What is a Backlink?

Jan 04, 2014

A backlink is a (hyper)link on a web page referring to any page on your website.  When that link is clicked the visitor will be redirected to your website. Take a look at the following screenshots...

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