ApricotLaw Blog

[SEO Dictionary] Keyword Density

Aug 11, 2015

Keyword density is an old search engine optimization method that is no longer effective. It involved using a certain keyword – or multiple keywords – a certain number of times on one webpage. In the...


Keyword Cannibalization Too Much of a Good Thing

Aug 10, 2015

Keyword cannibalization. It sounds terrifying, doesn’t it? It is. What is Keyword Cannibalization? Keyword cannibalization is the process of using the same keyword so much on one website that it dilutes its power, confuses the...


Should Law Firms Care About Appearing in Organic Results

Aug 07, 2015

Organic search engine results – those that appear naturally on search engine results pages, or SERPs – are incredibly important for law firms. Unlike paid results, which are what you’ll see in the top three...


[SEO Dictionary] Link Exchange

Aug 06, 2015

A link exchange is a reciprocal linking scheme that can harm your website’s ranking. Unfortunately, many law firm websites participated in link exchanges when they were a still viable search engine optimization strategy – and...


[SEO Dictionary] Keyword Stuffing

Aug 03, 2015

Keyword stuffing refers to an outdated search engine optimization technique that involves filling a page with a certain number of keywords. Often, those keywords make content difficult – if not impossible – to understand. The...


[SEO Dictionary] Latent Semantic Indexing

Jul 31, 2015

Latent semantic indexing, or LSI, is the process by which search engines index groups of associated words in a document. These words are commonly called long-tail keywords or long-tail searches. Google uses latent semantic indexing...


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