ApricotLaw Blog
Google Panda Update on the Way
Jul 13, 2015If Google Panda ever affected your law firm’s search rankings—or even if it didn’t—it’s important to know that the search giant is about to update its famous algorithm again. What is Google Panda? Google first...
What is Anchor Text?
Jul 10, 2015Anchor text is the visible text that leads to a link. Search engines use it to figure out how relevant the link beneath it is to the content on the other side of a link....
Black Hat SEO
Jul 09, 2015There are two ways to do search engine optimization: the right way and the wrong way. What Is Black Hat SEO? Black hat SEO is the wrong way. Black hat refers to the use of...
What is a Blog?
Jul 09, 2015Dictionary.com says that a blog is “a website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other websites.” Search engine optimization experts all agree...
What is Google Analytics
Jul 08, 2015Google Analytics is a program that lets website owners and managers track traffic data about their websites. Using a snippet of JavaScript code that developers can build right into your website, Analytics helps you see...
What Lawyers Need to Know About Google’s Knowledge Graph
Jul 07, 2015Google has trained its crawlers to follow certain algorithms so that they can deliver high-quality, targeted search results. They’re also building a huge database of knowledge filled with facts collected from all over the Internet...
