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ApricotLaw Blog

How Local Search Works for Law Firms

Jul 29, 2015

Local search is the best way for search engines to help their users at this point – and if you’re a lawyer, that’s great news. Few people in NYC want to search for an attorney...

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[SEO Dictionary] Definition of Black Hat

Jul 25, 2015

In search engine optimization, the term black hat refers to sneaky, underhanded techniques that some people employ in order to cheat the search engine ranking algorithms. Black hat SEO generally makes use of aggressive techniques...

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[SEO Dictionary] Definition of Backlink

Jul 23, 2015

A backlink, which is synonymous with inlink or incoming link, is a link into a webpage or website from any other page or site. When you’re on a website and you see a hyperlink that...

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The 5 Most Effective Social Media Tactics for Law Firms

Jul 23, 2015

When you’re running a law firm, you already know that you need an awe-inspiring, responsive website and a well-rounded blog. You probably know, too, that you need an effective social media strategy. There’s just so...

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[SEO Dictionary] Definition of Authority

Jul 22, 2015

Authority is the amount of weight a site or page carries for a search query. It’s also referred to as trust – and Google, Bing and Yahoo will only deliver pages to searchers that they...

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Natural vs. Unnatural Links – What Does Google Say

Jul 22, 2015

Google wants people to link to quality websites – after all, part of the algorithm they use to judge whether a site is valuable to searchers uses inbound links to determine its popularity within the...

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