ApricotLaw Blog

The Biggest Challenge for Reputable Personal Injury Firms… Ambulance Chasers!

Jun 10, 2015

When you went to law school, did you imagine that you’d be competing for business with unscrupulous attorneys who try to scoop up clients when they’re most vulnerable? If you’re like most ethical lawyers, you...


What is Content Marketing?

May 22, 2015

The future of Lawyer SEO and Internet Marketing is Legal Content Marketing. "Consumers have shut off the traditional world of marketing."Great read over at the Content Marketing Institute... Read the full post at http://bit.ly/1Fdp9eI


Law Firm Website Recovery from Google Penalty or Devaluation

May 21, 2015

If your law firm website has been affected by a recent Google update, we must first diagnose what triggered the penalty or devaluation. Read the full post at http://bit.ly/1B1HxTT


What are Target Keyword Landing Pages?

May 19, 2015

The only way we’ve been able to consistently rank each of our Platinum Clients for hundreds of Lawyer searches, is by publishing hundreds of pages of content on their websites. Without webpages properly optimized for...


The Content Marketing Road Map – Great Read Over at CMI

May 12, 2015

In his recent article, The Content Marketing Road Map - How to Build Your Own Content Marketing Plan, Michael Brenner lists 7 factors to content marketing success. They are: Document your content strategy.  Put someone in charge....


The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

May 08, 2015

It’s not your imagination. Google’s results have changed since the beginning of this month, and Google’s officially confirmed to Search Engine Land that this is due to a change with how it assesses content quality....


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