ApricotLaw Blog

Small Law Firm SEO: What Attorneys Need to Know 

Oct 10, 2019

If you run a small law firm, your goal is probably the same as your larger competition—to grow your firm and get more clients. But that doesn’t mean your approach to online marketing is the...


Organic Rankings vs. PPC for Law Firms

Jun 24, 2019

Ranking for your law firm website is vital to getting legal clients. You want your site to be as visible as possible to potential clients, so you need to push your site to page one...


Finding the Right Call to Action for Your Law Firm Website 

Jun 24, 2019

When you set up your law firm, you probably knew you would need to create a website to help people find you. Most attorneys know that their law firm’s website will need to contain certain...


Are Directory Listings Important for Law Firms?

Jun 20, 2019

Whether you are with a law firm that’s just starting out, or you are a seasoned lawyer looking to boost your marketing efforts, you might be wondering whether legal directories will help to grow your...


Backlinks Are Your Law Firm Website Nutritional Building Blocks

Aug 31, 2017

Two questions all lawyers ask at least once in their professional career: Why can't I find our firm's website anywhere in Google's results pages? - and - How do I get onto the first page...


The Team Investigates an Impressions Spike

Jan 21, 2017

When people think of SEO, they tend to think primarily of on-page elements—keyword density, alt-tags on images, H-tags, and so on. Google's algorithm is quite a bit more nuanced than that, however. [Tweet:] Getting a...


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