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ApricotLaw Blog

Panda 4.2 Did it Affect Your Law Firm Website

Aug 19, 2015

Google rolled out their latest algorithm refresh, Panda 4.2, during the end of July – and it has left many SEOs waiting for results. Representatives from Google suggested that it could take months for the...

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SEO Myths BUSTED

Aug 18, 2015

Search engine optimization is a constantly evolving field, and every time Google or the other major search engines decide that they need to improve their users’ experiences, “experts” come up with all kinds of new...

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[SEO Dictionary] Landing Page

Aug 17, 2015

A landing page is the page that a user arrives on when they click a link from a search engine results page, or SERP. In many cases, especially on small websites, that page is the...

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[SEO Dictionary] Keyword Density

Aug 11, 2015

Keyword density is an old search engine optimization method that is no longer effective. It involved using a certain keyword – or multiple keywords – a certain number of times on one webpage. In the...

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Keyword Cannibalization Too Much of a Good Thing

Aug 10, 2015

Keyword cannibalization. It sounds terrifying, doesn’t it? It is. What is Keyword Cannibalization? Keyword cannibalization is the process of using the same keyword so much on one website that it dilutes its power, confuses the...

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Should Law Firms Care About Appearing in Organic Results

Aug 07, 2015

Organic search engine results – those that appear naturally on search engine results pages, or SERPs – are incredibly important for law firms. Unlike paid results, which are what you’ll see in the top three...

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