Nov 23, 2020

How Can SEO Help Build My Brand?

Whether you’re a new law firm building an identity online or you’re a historic part of the community, building a brand through search engine optimization (SEO) can help your law firm succeed. Today, more people turn to the internet for law firm suggestions than ever. Using that to your advantage is key.

But how can SEO help build your brand? With the right tools, your SEO plan can become a vital part of your brand and how you present your firm to the world. The tone of your content, your website’s design, and the details of your marketing strategy can help you solidify your brand. If you’re seeking clients and building your law firm’s brand, consider your SEO plan in the process.

What Can SEO Do for My Brand?

SEO is all about growing the quantity and quality of the traffic you receive to your website. If people can find your website, you have a chance to convert them from visitors to clients. But you’re not guaranteed a client just because they visited your website.

Approaching your brand with SEO in mind can help you do more with your website and your brand. Your lawyer SEO company can help you use top-rated resources and professionals to boost your brand and gain traffic.


When your content is lean, clean, and optimized for the keywords you want to rank for, you can see huge changes in your rankings. Your content is key to optimizing your site for the keywords you want, which helps build an identity for your site. Your content helps readers know what kind of legal cases you take, where to find you, and the steps you’ll take to win their cases.

Content is also key to boosting your traffic. Better rankings and easy-to-read content make it easier for potential clients to find your site, determine whether you’re the right fit for them, and get in touch with you.


Your brand isn’t just about saying the right things. Visuals are an important part of your brand—what’s a catchy slogan without an unforgettable logo? A fast, beautiful website is key to building your brand—visual cues make a big difference, and your audience will take notice. The right design and photos of your firm’s staff can help make your website professional but approachable.

That includes making your website fast and accessible. If your website is slow to load and hard to read, especially if it’s difficult to read by screen readers, it can hurt your brand and your traffic.

Social Media Presence

But SEO services may extend beyond your website. Your social media accounts can be a handy way to get the attention of readers and gather a following. Social media accounts give you a chance to present a friendly face and communicate with potential clients.

Social media as a part of your SEO services can help your law firm succeed. You can do more than build your brand on your accounts—you can spread the word about your services and your brand, building brand recognition and engagement.

Find Out How a Law Firm SEO Company Can Build Your Brand

When you’re building an online brand, you need all the resources you can use to build an identity for your law firm. This can help potential clients recognize your brand and seek out your firm. But how can SEO help build a brand?

The SEO specialists at ApricotLaw can help you build your brand by optimizing your website for search engines and clients. For help taking these steps, take advantage of a free consultation. Call 877-203-0751, or fill out the online contact form below.

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