Dec 10, 2020

How to Optimize for Voice Search

“Alexa, tell me what voice search is.”

Whether you’ve purchased an Amazon Alexa, Google Home, Microsoft Cortana, or simply use Siri on your iPhone, chances are, you’ve encountered voice search technology at some point. It’s growing in popularity every day and if your website isn’t optimized to rank for voice searches, you’re missing out on a huge portion of your potential clients. 

Below, we go into further detail about what exactly voice search is, how it works, and how to optimize your website for voice search

What Is Voice Search Optimization?

Products like Siri and Alexa are designed to answer conversational questions asked to them by the consumer. Especially in the age of a global pandemic where the ability to use the internet without having to touch your phone or share other types of technology, if your site isn’t optimized for voice search, you’re risking your rankings. 

It isn’t enough to have your website’s traditional SEO supporting your rankings- without voice search optimization, you may slowly but surely see a decline in your website’s traffic and your company‘s leads. 

Optimizing Your Website for Voice Search

There are a few things your digital marketing company can do to improve your website’s voice search optimization. We’ll make sure your content is rich and high quality. The tone for voice search optimization is different—it should be more conversational and directly answer the consumer’s question, as they would ask it Alexa conversationally. 

You can also help your website’s voice search optimization by creating FAQ pages that answer specific questions to your targeted consumers. Understanding these targeted consumers is essential to producing content that will convert. 

Besides focusing on the way your content is written, it’s important you use schema to markup your content. This is what will help to tell Google what your content is all about. 

Get Help with Your Law Firm SEO

When you want to stay ahead of your competition and ensure your website is optimized with voice search in mind, get a digital marketing agency you can count on to get your results. Claim your free website audit with ApricotLaw when you fill out the quick contact form below or call us at 877-203-0751.

request a free website analysis

Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.