Nov 16, 2020

How to Optimize Your Content for Google

Whether you’re starting fresh with a brand-new site or you’re trying to compete with other long-standing firms, you need Google to notice your website. But you may not be a writer or a search engine optimization (SEO) specialist—all these terms like keyword density, readability, and search intent may be unclear and confusing.

Here’s the good news—there are a few steps you can take right now to help you optimize your content for Google. Check out the tips below and talk to an SEO company about taking the next steps to snag that number-one spot in a Google search.

Make Your Content Readable

It seems obvious that your content should be readable, right? After all, you’re not just writing for Google’s algorithm. You’re writing for a human audience, and you want their business. If they think your prose is dense or confusing, they may click away even if you’re the top search result.

The average reader has a reading ability of an eighth grader, which means your content should be simple, easy to follow, and clear. Short sentences and simple phrasing make it easier for readers who have a lower reading level or who simply want to get answers now, not later.

Why Are People Searching?

Understanding search intent, or the reason people are searching for your content, can help you write content in a way that pulls in readers and answers the questions they’re asking. It may sound obvious, but knowing why your readers are on the page is just as important as answering their questions.

Let’s say you’re trying to improve your rankings as a divorce lawyer. The readers who are asking questions about divorce may be looking for a lawyer who can mediate a divorce without going to trial. If your site focuses solely on litigation, they may leave the page without becoming a client. Asking yourself what audience you’re seeking and how to rank for the right terms is key.

Getting Your Keywords Just Right

But what are the right keywords when it comes to optimizing your content? As Google’s algorithm gets smarter, it’s important to think about the keywords that describe your practice. If you’re a workers comp lawyer, for example, it may not help you to rank for “lawyer” or other general terms. Your keyword campaign should be specific and focused.

Google’s algorithm is better than ever at spotting outdated forms of keyword use, too. Keyword stuffing and similar tactics can even hurt your rankings. Finding the right balance of keywords based on the page’s word count is key to your ranking.

Optimize Your Content with Help from an SEO Company

Today, quality content with your audience in mind is one of the best ways to optimize your content for Google. The problem is, you may not have the time or resources to build quality content for your website on top of your other responsibilities.

You don’t have to worry about writing and polishing your content for the web. At ApricotLaw, our in-house writers and editors have the skills you need on your side. They can provide quality content that helps your site dominate the rankings. Ready to learn more? Reach out by calling 877-203-0751 or by completing the online contact form below.

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