Every law firm wants to rank well on Google and other search engine results pages (SERPs). You probably know that getting on the first page of Google will drive more traffic to your website and, hopefully, increase leads for your firm. Ranking on the first page is important, but so is ranking in the maps section at the top of the first page.
You’ve seen the map when you type in a local business into Google’s search bar. The map at the top of the page pops up dotted with businesses that Google thinks best matches your search criteria. Usually, there are also a few businesses in a list just below the map yet within the map’s borders. This is an area you want to rank in.
The maps section shows businesses that Google thinks most closely matches the searcher’s criteria. In addition, these firms probably have a lot of Google reviews, which tells Google that these are successful firms that others might want to connect with. If you want to rank your law firm in Google’s maps section, you should try the following suggestions.
To get your firm into the prized real estate of the Google maps section on page one of Google’s SERPs, you can try these suggestions.
The first tip is to claim your Google My Business (GMB) listing on Google. Make sure you complete the profile as completely and accurately as possible. Google likes businesses that use Google’s products. It even says that claiming your listing helps give you a boost online.
If Google likes businesses that have a GMB listing, it makes sense that Google will also favor those who obtain Google reviews. You can get reviews in other places, as well, but if you want to rank in Google maps, Google reviews will be best.
Do a little research by typing in local businesses in the Google search bar. Check out the reviews you see beside the businesses’ names. How many reviews do they have? Which business would you be more likely to click on? The one with the most reviews and the most positive reviews, right?
Another way to help Google figure out where your business is located is to have maps embedded on your website and relevant web pages. This helps Google identify your firm’s location when it crawls (scans) your website and pages.
Finally, make sure that you use a local phone number in your GMB listing and in other listings. This helps Google identify the area that your firm serves. Area codes are tied to an area of the country, and including this number will help tie your firm to a certain area.
You can see that there are a number of things you can do to get your firm to rank in maps. For help with rankings, contact a law firm SEO specialist at ApricotLaw. Dial 877-203-0751 or complete the contact form below to reach us.
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