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Tom Desmond CEO

Law Firm Blogging

10 SEO Reasons Lawyers Should Blog

  1. More webpages. Each blog post published is another URL indexed by Google. Simply put, growing the number of indexed pages on your website leads to Lawyer SEO Benefits 2 through 10.
  2. Higher authority. Metrics have been invented to measure all kinds of website elements. The most important of all being Moz’s Domain Authority, or DA. “Domain Authority is a score (on a 100-point scale) that predicts how well a website will rank on search engines.” Websites with more content have higher Domain Authorities.
  3. More links. Google does not only recognize links from one website to another. Links between pages on the same website are also counted. Blog posts give you a great opportunity to link to important pages on your website, boosting their search engine ranking each time.
  4. Greater trust. According to a study conducted by BlogHer, 81% of U.S. online consumers trust information and advice from blogs. To deliver the best user experience possible, Google wants to send visitors to trusted sources of information. And companies with blogs are more trusted than those without them.
  5. Greater activity. When you publish content regularly, your site appears to have a pulse. When you don’t, it seems to have flat-lined. Above all, Google wants to refer its users to useful content that answers their questions and solves their problems. A dead site rarely does that. A site with a pulse does.
  6. More long tail. Moz estimates that approximately ninety percent of all search traffic is in the long tail. Long tail keywords are search phrases made up of three or more words. People who Google a long tail keyword are looking for something more specific than those who type in a word or two. Each blog post you publish increases the probability that you will answer a specific question a prospect has about your practice area. Blogging allows you to cast a much wider net.
  7. Insulate from penalty. Directly or indirectly, sites without much content are at the wrong end of many Google updates. One of the only things Google has openly said is that you should focus on your own website and leave the rankings to them. With blogging, that’s exactly what you’re doing. You’re focusing on your own site and not on SEO loopholes. Nothing could be more natural.
  8. Greater user experience. Google’s top priority is providing the best user experience possible. In order for Google to trust your website enough to send you more visitors, it must believe that your website provides answers and solutions to its users. It measures this by the amount of time people spend on your site and the number of people that leave immediately after arriving. Blogging helps both.
  9. Level the playing field. Want to know how to compete with the Mega Firms? By blogging, that’s how. No firm is too small to participate. And if you are low on money, you can use elbow-grease. Try to open multiple offices with elbow-grease. Not going to happen.
  10. Blogging is SEO. SEO is a misnomer. You are not optimizing a search engine. You are optimizing your content for search engines. The argument of content marketing versus SEO is ridiculous because they are one in the same. Blogging is a form of content marketing. The more content you publish for your target audience, the better you’ll do in search. Period.

But I have no time for this blogging stuff!

Let’s face it. Even one thousand and one benefits to blogging would not get you to do it on a consistent basis.

You are busy practicing law, as you should be.

That’s why we’ve created LawBlogger, ApricotLaw’s solution for the busy law firm owner who wants an active blog.

Introducing LawBlogger by ApricotLaw

LawBlogger is a completely done-for-you, hands-free service where we publish blog content on your law firm’s website on a regular basis.

Our team of professional legal writers has been hand selected after an exhaustive search and we believe they are the best in the industry.

We understand the importance of publishing valuable content that’s also error-free and presents your firm in the best possible light.

We also understand the inherent risk in publishing legal content on the World Wide Web. That’s why we’ve incorporated a failsafe. More on that later.

Your Own Cutting Edge Social Media Syndication Channel

You will also get our proprietary Pulse technology that shares each new blog post to dozens of the most trusted social websites on the Internet.

This is not some generic syndication process you can find for a few bucks a month online. You get a private syndication channel built just for your law firm.

We will even incorporate your existing social media accounts and create new ones for you if necessary.

In terms of things you can do to improve your law firm’s website, nothing out there is better than this. Best of all, only a handful of the top SEO’s in the world are doing this.

Pulse will put you years ahead of your competition.

FREQUENTLY ASKED QUESTIONS

I heard it was unethical to have someone else write for you?

Here’s a little secret. All the big firms do it. Do you think successful lawyers are personally doing everything it takes to be a successful lawyer AND blogging every day? They aren’t. They have talented people doing what they do best so they can focus on what they do best – lawyering. Yes, we understand that law is a different animal and you have to be careful about what you publish online. That’s why we send everything to you for approval before it goes live. The average length of a blog post is only a few paragraphs and will only take you a few minutes to approve or reject. If rejected, we will rewrite the post until you are happy with it.

How many blog posts do I need?

The more the better. The top firms on Google blog multiple times per week. The top sites in the world post multiple times per day. How powerful do you want your site to be? And what budget do you want to allocate to a long-term strategy?

What if I want to add my own blog post from time to time?

Great. Even though our legal writers are the best in the business, no one can write and represent your law firm quite like you can. If you have something to say from time to time, by all means do so. If you are familiar with your website’s dashboard you can login and post on your own or you can send us your content and we will publish it for you.

What if I have a blog that’s separate from my law firm’s main website?

Blogging on a website other than your main site will most benefit the site getting the content. If your goal is to build an authority website for your firm, then the blog should be on that website. If you already have a separate blog, we can publish the content in such a way to benefit both sites. Everyone’s situation is different and if you are unsure of where to publish the content, we will provide a full website audit, free of charge, to advise you on how best to proceed.

Who shouldn’t blog?

Every lawyer should blog, BUT some will benefit more than others. You should have other elements in place in order to get the most out of every visitor that reads your blog. Most importantly, we believe your Target Keyword Pages should be built before focusing on blogging. That way blog readers can go from the blog to pages that tell them more about your services and urges people to call your office.

Do you have samples of your work?

Yes, we have dozens of samples for you to review. Because these blog posts are currently live on our clients’ sites, we have decided to not publish them here. If you’d like to take a closer look, give us a call and we’ll gladly show you multiple examples.

What to do next…

If you understand what blogging on a regular basis can do for your law firm, but you’d like to delegate this task completely to competent professionals, contact Tom Desmond directly at 212-960-8584.

We will perform a complete (and custom) Website Audit and Market Analysis for you, free of charge. That way, we can have a valuable conversation about your law firm and your goals for content marketing and blogging.

Call 212-960-8584 today to start the conversation.

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