become a leader in your local market with

local seo for lawyers

dominate local search, bury your competition. get to the top and stay there with local SEO for law firms

Local SEO refers to optimizing your Google Business Profile to appear in Google Search and Google Maps. Maps rankings, review outreach, and GBP optimization are the new frontier in local SEO for attorneys, and that means there’s unlimited opportunity to rise in the rankings and meet your prospects where they are: your hometown. Local SEO efforts must be folded in with your traditional organic and law firm PPC strategies.


Your Google Profile

We’ll help you optimize your Google Business Profile (GBP) with information about your firm, photos of your office and staff, and Google reviews. The more robust your GBP is, the greater chance you’ll have of ranking in Google Maps and Google Search.


Every time a trustworthy internet source mentions your law firm’s name, address, and phone number, you’ll receive a citation. Citations are good and necessary to rank in local search and maps results. We provide citations in the form of social media, directory listings, and Web 2.0 properties.

Link Building

Properly optimized anchor text and links from trusted, relevant sites are as important to your GBP as they are to your website. We can further reinforce the connection between your GBP and the most important search terms for your business through link building.

Proximity Boosting

Proximity boosting involves pushing the geographic limits of where Google thinks you should be ranking. To push these limits, we extensively fill out the service area on your GMB profile, geo-tag your images and more. Having separate offices, unique Google profiles for each, and landing pages for each location you want to rank in is ideal.

SEO Map Pack Strategy

Kellen Bachman, our Head of Client Experience, provides an overview of our strategic approach towards the Google map pack. This includes a robust map strategy, unique business profile descriptions, press releases, citation cleanups, iterations of your NAP, custom schema and much more!

request a free website analysis

Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.