Search engine optimization (SEO) is the ever-changing technique used to help boost your website’s rankings so you appear at the top of Google’s search results for your most important target keywords.
But because SEO is so complex when you try to do it on your own, it is not uncommon to make mistakes that could cost your website traffic, and your business leads. You need a legal marketing firm you can trust to do SEO for your website so you can avoid making any of the following ten common SEO mistakes.
Not Optimizing for Location
Location-based marketing is all the rage, and if your website isn’t optimized for your location, and the locations you want to target, your audience will never find your site.
Buying Backlinks
Buying backlinks is a sure-fire way to get your website a solid penalty from Google. Instead, work with your digital marketing agency to plan a strong link-building strategy.
Keyword Stuffing
Current SEO best practices have evolved from the days of filling your content with keywords that have no use to your audience. Avoid keyword stuffing like the plague.
Slow Page Speed
Arguably the worst mistake you can make is ignoring your site load speed. People demand and expect answers in a fraction of a second. If your web page can’t load before you lose their attention, you not only lose the lead, but your bounce rate will increase and your rankings could drop.
Not Optimizing for Mobile
Many people use their phones to do all of their work internet browsing. When you have formatting issues on mobile, or your site is difficult to navigate on their phones, your audience will find another option that does.
Poor Google My Business Listing
Google loves businesses that use their features, and claiming your Google My Business listing can help show Google and your audience your business is the one to choose in your area.
Treating SEO as a One-Off Purchase
SEO isn’t something you buy once and lasts forever. It’s a commitment to your businesses’ success online which for some is a direct reflection of the success of the business. Be in it for the long-haul to see the results of exceptional search engine optimization techniques.
Poor Keyword Targeting
Make sure you do your keyword research. You might not understand what the search volume for a specific phrase is. Find the keywords that will bring in the most traffic to your site by doing extensive keyword research.
Improper Use of H-Tags
No one has time to read a huge wall of text. People like their information to be clear, concise, and easy to find. Using H1s, H2s, and H3s is a great way to break up the text to help your reader find the information they need which is great for your site rankings.
Not Updating Poor or Outdated Content
It is not uncommon for website information to become outdated, fast. Updating existing content to reflect changes can help show Google you’re the premier source for this information—and send your site soaring in the rankings.
Claim Your Free Website Audit Today
If you, like many attorneys, don’t have the time, energy, or expertise needed to ensure your website isn’t making any of these common SEO mistakes, get help from a respected legal marketing agency.
Call ApricotLaw at 877-203-0751 or complete the quick contact form included at the bottom of this page to take advantage of your free website audit and learn how your site is performing in terms of lawyer SEO.
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