Blogging Tips for Lawyers

You know your law firm needs a blog to get your name and services out there. But lawyers are busy, and it’s hard to know where to start when it comes to blogging. Check out the blogging tips below for help.  

Whether you’re a long-established law firm or a new office just getting started, a blog can be key to your digital campaign. A blog gives you a chance to answer some reader questions, produce content that helps your rankings, and catch the interest of potential clients. 

Need some blogging tips for lawyers? The search engine optimization (SEO) team at ApricotLaw can help your blog succeed. We can help your blog grow and reach your audiences as soon as possible, giving you a better connection with your readers and potential clients. 

Blogging Tip 1: Make Your Law Firm Blog Beautiful and Responsive

Sure, looks aren’t everything, but how many blogs have you clicked away from, put off by the theme, color palette, or clunky performance? Your having a blog that is beautiful, fast, and easy to read is vital to many readers. If your blog is slow or unpleasant to look at, readers may click away from your blog faster. 

More importantly, your site needs to be accessible. Accessibility can make it easier for your clients, especially those with conditions that affect their ability to navigate the web, to access your content. In some cases, you could even be fined for failing to make your site as accessible as possible. 

Your blog should also keep mobile use in mind. If your lawyer blog is optimized for viewing on a computer screen but it can’t be resized for a phone, many readers may have difficulty reading your content. So, before you even write your first post, consider what your blog looks like and how easily you and others can read it. 

Blogging Tip 2: Write for an Audience, Not for Keywords

When you’re writing content for a lawyer blog, past advice may have recommended focusing on getting as many keywords as possible into your content. The problem is, your readers aren’t looking for keywords—those keywords just get them on the page. Your readers are looking for answers for their questions, especially when they’ve suffered a serious injury or are in another difficult legal situation. 

Because of this, you need to consider both keywords and what your content sounds like. Keeping your readers in mind will help your audience engage with your content and move further down the sales funnel. That means more opportunities for you to gain clients. 

Blogging Tip 3: Consider an SEO Company for Your Law Firm’s Blogging Needs

When you’re building a successful blog, you have several concerns on your plate, from the development of your blog to fluid and reader-friendly content. But how much time do you have to take all these steps on your own? When your main focus is on your law firm, it can be difficult to make time for a great blog, too. 

A marketing company like ApricotLaw can handle your blog for you. We can handle optimizing your blog for search engines and readers so you can focus on your clients. If you’re feeling a little overwhelmed by all the blogging tips for lawyers on the web, talk to us, starting with a consultation about your site and your blog. Call 877-203-0751 or fill out the contact form below to learn more about our services.