Ready to make an impact for your law firm online? A marketing company can help you boost your traffic and turn leads into clients.
For decades, law firms have relied on billboards, commercials, and simple word-of-mouth recommendations. Now, the internet offers a new opportunity for marketing your business and growing as a law firm. But how do you jump into the marketing world online?
Online marketing for lawyers can be complex, especially if you’re not comfortable with coding, writing, and more. It’s a full-time job to market your law firm, but the search engine optimization (SEO) specialists at ApricotLaw are here to help. If you’re struggling to get results from your online marketing efforts, we can review your efforts and help your website succeed.
Search Engine Optimization and Online Marketing
When considering an online marketing campaign for your law firm, one of your first concerns is search engine optimization, or SEO. SEO is a practice that can boost your traffic and help relevant traffic reach your site. For example, you can have thousands of visitors, but if they all need help in a practice area your law firm doesn’t cover, your law firm won’t see results.
Your online marketing campaign can start by focusing on optimizing your site for your audience. Part of this process is choosing the right keywords, following current best practices for ease of reading, and writing content for Google’s algorithm.
But you’re not just writing content for Google. You’re writing content that turns visitors into clients. Your SEO considerations should include both search engines and real people.
Website Design and Online Marketing
Potential clients may be wowed by the content on your page, but if your site isn’t fast, efficient, and beautiful, they may not stick around long. Online marketing is more than getting people to your site, after all—it’s also about keeping them there.
Your website should have a clean, easy-to-read design that makes it easy for readers to convert to leads. With too many links and moving parts, readers may be confused or frustrated trying to navigate your site. They may decide to leave and turn to another law firm.
A slow site can also hurt your rankings and your traffic. If your site doesn’t load quickly, many potential clients may decide to try a different site. A great design and clean code can help your site succeed.
Pay-Per-Click (PPC) Services and Online Marketing
The lawyer online marketing steps above can take time. That may be time you don’t have if you’re not getting the cases you need to pay your bills. While SEO can make a powerful difference, PPC advertising can boost your traffic in the short-term.
PPC ads place your ads in search engine results pages so you can appear in higher positions than your current ranking. That helps boost your traffic even if your website isn’t on page one yet.
But these PPC ads cost you per click, which can get expensive fast. Because of this, you may need help from your online marketing team to optimize your budget. They can help you stick to a strict PPC campaign budget and get the best results from your budget.
Talk to a Law Firm Online Marketing Team
Online marketing for lawyers doesn’t have to be hard and may be the key to your firm’s success. But SEO, PPC, and other marketing considerations take time, and a mistake can hurt your lawyer website.
Luckily, the lawyers at ApricotLaw can help. We have the tools to take care of your online marketing while you give your clients your full focus. Start your journey to higher rankings by calling 877-203-0751 or by completing the online contact form below.
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