This client wanted a modern yet welcoming “we’re locals” vibe for their Kentucky roots. We incorporated modern elements combined with imagery of Kentucky that would make users feel “at home”. Medical malpractice suits can be intimidating, and this design was meant to connect with users who didn’t want to sue, but were truly wronged by the medical industry. The design features multiple options for contacting the firm as well as a video library that covers a plethora of medical malpractice topics to educate the user.
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