Mar 04, 2021

The Importance of Link Building

Whether you have an established law firm website or are just getting started with your law firm’s internet presence, the key to success is clear: search engine optimization (SEO).

An integral part of any winning lawyer SEO strategy is a sound link building plan. Without the perfect amount of high-quality links, Google may not see your firm as the authority it needs to be to take over those top three spots in the Google search results. 

Below, you can learn more about what link building is, why it’s important, and why link building alone isn’t going to be enough to help your law firm win online.

What Is Link Building?

Google knows that your site is providing useful and valuable information to the people who visit your website through a number of different data sources, including how long visitors stay on the page, where they navigate through the site, and more. 

But one of the most powerful ways to show Google your website should be top-ranked for a specific keyword is through inbound links. This is when another website includes a link to your website on theirs. 

Usually this is done when another website has found your information useful and links to it to both provide their users with helpful information and show Google that they’ve obtained their information from a credible source

But when you have a new website or a site that ranks poorly, other websites aren’t going to be able to find yours, even if it has high-quality and original content

That’s where a strong link building strategy becomes essential to your digital marketing plan. By implementing a link building strategy, you can get those inbound links your website needs to climb in the rankings and get the traffic and leads you’ve been hoping for. 

Why Link Building Isn’t Enough to Keep Your Firm in the 1, 2, 3

If link building was all it took to get your law firm ranking in the top spots of the Google search results, you wouldn’t need to get help from a digital marketing agency. But the truth is that link building is only one component of a much larger strategy—search engine optimization.

SEO encompasses a number of different techniques, but the most important elements include:

  • Unique, authoritative content
  • A modern, user-friendly web design
  • Active social media presence
  • Strategic paid advertising 
  • A strong link building strategy

The best way to see your firm’s website claim those first three spots is to perfect these strategies with the help of law firm SEO experts. 

Get Help with Your Link Building Strategy

Building a powerful link building strategy is a critical part of your SEO and marketing plans. You need an experienced link building expert to help boost your law firm’s website, traffic, and leads. 

Contact ApricotLaw to claim your free website audit so we can get a clear picture of the status of your website and internet presence. Call our office at 877-203-0751 or complete the quick contact form provided below so we can start driving traffic to your site.

request a free website analysis

Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.