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This is a clip from a website analysis video.
The prospect wants their website to show up for searches like Philadelphia Car Accident Lawyer and Philadelphia Personal Injury Lawyer.
In this clip, Kellen is using a tool that shows what Google thinks a page or site is about.
The tool pulls directly from Google’s Natural Language API.
Try it for yourself. Go to the link above and copy and paste some website content into the tool.
If the content is not in the category it should be, Google probably won’t show it for related search phrases.
What category should it be in?
The same category as the top ranking sites for your target keyword(s).
For terms where the searcher is looking for a lawyer, that category is usually Legal Services.
P.S. If you have questions about how to make your site more relevant, let’s talk.
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