Your website is a great place to inform or educate potential clients about their claims and what services your law firm offers. Because of this, you may be a little concerned about leaving your content entirely to someone else.
Here’s the good news: you have the opportunity to control what goes on your website, even if you’re not writing every page of content. That means you can focus on your practice, without giving up all control of your site. Here’s what you need to know.
You Own Your Website
Our team of writers and editors may handle the bulk of the content on your site, but that doesn’t mean you have to let go of control over your website.
This is your website, and you have the chance to make changes to your content. As someone actively practicing law in your state, you may have further insight into your state’s laws, or you may want to clarify something in the content. You have the power to make those changes when you need them.
Your site should reflect your law firm’s knowledge, and if something is incorrect, you have the power to take steps to correct it.
SEO Best Practices and Your Site
Content is a large part of SEO strategy, however, so there are certain details that we may advise you to keep the same. Changing this information could impact your rankings, making it difficult to keep your site on page one. That includes the following:
Internal links (links directed to other pages on your site)
Besides these, it’s also important not to over-optimize other pages on your site.
For example, you may notice that a blog post about car accidents doesn’t include some of the top car accident terms.
Optimizing these pages, rather than your landing pages, can cause Google to assign more importance to that page over your landing page.
This is called keyword cannibalization, and it can cause your pages to compete with one another, leading to lower rankings.
Because of this, our team may advise you on certain changes if they don’t fit our SEO best practices.
Keep Control of Your Site
As the site owner, you have the power to change the details of your content. That can help you tailor the content to your needs and ensure your content is up to date and correct. But making the right calls for your content can be tough.
You don’t have to balance site maintenance and your law practice. The team at ApricotLaw is here to make quick adjustments to your content when you need them while remaining optimized for your most important keywords.
If you’re ready to help strengthen your content and boost your site in rankings, reach out for a free consultation. We can be reached when you call 877-203-0751 or click here to book your FREE strategy session today.