If you’re spending time or money optimizing your law firm’s website, watch this video. It could save you thousands of dollars, time and headache in the future.
Keeping up with the latest SEO best practices is no easy task.
Google’s algorithm is constantly evolving, and that means tactics that worked in the past may not have that power today.
So what about guest posts?
Guest posts have been a key part of many websites’ linking strategies, but in 2022, those links may do more harm than good.
So what’s happened to guest posts, and what do you need to know about using them? Here’s what you need to know.
Guest Posts Aren’t What They Used to Be
SEO strategies change quickly over time, and what may be useful last quarter may be hurting your rankings today. That’s been the sad truth for many other strategies, and now, it seems guest posts are suffering the same fate.
The Search Intelligence Agency (SIA) recently performed tests on pages with guest post links to test their value and any changes in the SERPs. These links didn’t boost the rankings of the pages tested—in fact, guest posts hurt the rankings of several pages.
While guest posts may have been a vital part of the linking strategy before, Google now recognizes guest posts as an SEO effort, and that can hurt your site. So what can you do to protect your rankings and make the most of your links?
How to Identify Quality Guest Post Resources
But that doesn’t mean getting links from other sites is a bad idea or will always hurt your rankings.
It means it’s now more important than ever that you’re getting quality links from the best sites.
That’s not always easy either.
Identifying quality guest post resources when you’re getting email after email from guest post sites can be daunting.
Watch out for the following types of services:
Emails with Lists of Sites – If they’re actively advertising, they’re so overused that Google knows they’re being used for SEO. That means they may be ignoring these links or even hurting your rankings because of these links.
Sites with Multiple Niches – If a site doesn’t have a focused purpose, Google will take note. This can make these links less powerful at best. At worst, they can hurt your rankings.
Sites with “Write for Us” Pages – This indicates to Google that the site is soliciting writers for content. Because of this, Google may not view this site as an authority as it would others.
This is why we recommend never relying on one type of link. Guest posting is no longer effective as it once was, and it’ll hurt your rankings if they pull that from your linking profile. Varying your anchor text and types of links can protect your site when a part of your strategy like guest posting fails.
This is also why it’s key to only publish on the best sites. You get what you pay for, and when it comes to your site, that’s vital for your rankings.
Making the Most of Your Linking Strategy
Guest posting isn’t the only SEO strategy that may work today and not tomorrow. As Google gets smarter and cracks down on overused SEO practices, more tactics may be less effective.
You don’t have to worry about that with an SEO team like ApricotLaw. Our team makes it our business to stay up to date on the latest best practices and changes to Google’s algorithm.
Learn more about our services by calling 877-203-0751.
Or click on the button below to schedule a call with an Apricot Marketing Strategist.