Jul 20, 2015

What Does Video Have to Do with Law Firms

Here’s an interesting statistic: 68 percent of smartphone users use their phones to keep up with news. In fact, according to the Pew Research Center, 75 percent of 18- to 29-year-olds and 46 percent of 30- to 49-year-olds use smartphones to watch video online.

So what does video have to do with law firms?

A lot, actually.

What is Video Worth to Law Firms?

It’s not just about law firms, but it’s good to know that one minute of video is worth about 1.8 million words, according to Forrester Research.

Other stats suggest that it’s in your best interest to make videos, too:

  • The majority of marketers are working on producing original videos, and you’ll need to keep up, according to Social Media Examiner.
  • The use of video content for marketing increased from 8 percent to 58 percent in 2014, and it’s expected to go even higher this year.
  • 70 percent of marketing pros say that video converts better than any other medium does.
  • The average Internet user spends 88 percent more time on a website that has video than he or she does on a site without video.

One short video can be transcribed into a 1,000-word (or more) page on your website and can turn into a dozen (or more) blog posts.

Why Do Lawyers Need Video Marketing?

The best part about using video on your website and in all of your marketing efforts is that it injects a little life into your marketing. It shows potential clients that you’re a person, just like them, and that you’re an authority within your practice areas.

Besides, videos complement your other content. Sometimes it’s easy to sit and chat about how you helped a client for a few minutes (easier than writing about it, and more personal, too) – and that saves you time.

Finally, Google owns YouTube. They’ve been structuring their results to include videos for quite some time, and if you have a video that Google feels will help their searchers, you’re in great shape.

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