What Is Link Building and How Can It Help Your Law Firm?

Lawyers are starting to increase their online presence, but many are still unsure about what link building is and how it can benefit their firm. One of the best ways to improve your website’s ranking in Google’s search results is by adding relevant backlinks.

Chances are you’ve heard of link building but may struggle to put it into practice. Read on to learn more about the basic SEO principles behind link building and how they can help your law firm. By understanding what link building is and how it can help your firm, you will be better poised to succeed in higher SERPs.

Basics of Link Building

Link building is probably a phrase you’ve heard before and most likely it sends your mind reeling with images of anchor text, backlinks, and sub-domains. But do you really know what link building is? Would it surprise you if I told you link building has nothing to do with anchor text or sub-domains?

Link building is a process used to attract more links from other websites to your own. This can be accomplished by creating new content or by improving existing content on your own site.

It can also be done by guest posting on high-profile blogs and exchanging links with partners who share a similar audience with you. Another way you can attract links is by using tools like social media.

If you use Twitter or Facebook, make sure you share some information about yourself or your business accounts regularly so people know who you are and where your business is located. Your followers will share the information with others and link to you.

Link building is the process of earning hyperlinks to your site from outside sources. You’re effectively getting more exposure on the internet. When someone searches for specific keywords related to your niche, there’s an increased chance your website will rank higher in Google search results than competitors’ sites that have fewer quality links pointing to them.

Don’t Get Lost Among the Online Competition

The truth is, a company’s website will probably be buried in the rankings of a search engine if it doesn’t have at least a few links from other sites pointing back to its own site. If you want to be found on the Internet, you need to build your link popularity.

The more links you have pointing to your site, the easier it will be for users to find you through a search engine. And, since links from reputable sources are a major factor in search engine ranking algorithms, being able to build a large number of quality links can bring a dramatic increase in organic traffic and visibility.

Understanding what is link building and how it can help your law firm will pay huge dividends. Call Apricot Law at 877-203-0751 or chat live with us online to discover more about boosting your online visibility via link building.