Search engine optimization is a process by which you ensure your website is visible in search engine result pages for relevant keywords. If one of the first results in a Google search for a legal topic or problem mentions your firm, you can bet a number of people will click on it and visit your website.
With a well-managed SEO strategy, you’ll improve your odds of being found at the top of search results by using certain, well-researched SEO keywords for lawyers. For many firms, SEO is as essential as having a website. Still, you may ask, why do I need SEO for my law practice?
The Road to the Top
So, what’s so important about making it to the top of the SERPs? What’s the difference between the first page and the second page, and why is SEO important for law firms?
Law firm SEO statistics show the first page can get 1,000 hits per month, while the second page often gets 100 hits per month. If you’re even lower down on the list, well, you understand that grim picture.
Reflects trustworthiness – Being at the top of the list implies your site is trustworthy and reliable.
Makes brand recognition easy – The moment someone sees your name at the top of any list, they’ll become aware of it and may even suggest you to friends. That’s a goal of large as well as small law firm SEO.
Builds strong relationships with clients – If potential clients cannot find any detail about you online, they will feel skeptical.
Increases conversion rate – When people see you are an expert in your field, they will not think twice before approaching you for legal services.
Get an edge over others – The best way to get noticed is to be on the top of search results. The moment potential clients search for lawyers in your locality, they will find your name at the top of the list, along with other leading lawyers in the region.
Rank higher in local search – When someone searches for a legal topic, chances are he or she will look for a lawyer in a nearby area. This is where local SEO for lawyers comes to your rescue and helps you rank higher locally.
Apricot Law, Your SEO Partner
Getting your name at the top of Google search results might seem impossible. After all, there are hundreds or thousands of other law firms that want to be at the top as well. That’s where Apricot Law can help.
Why do I need SEO for my law practice? If you follow SEO best practices and take the necessary steps to optimize your website for search engines, it’s possible to climb up the rankings and, yes, even surpass your competition. Call your digital marketing experts at Apricot Law today to set up your free web presence consultation by calling 877-203-0791 or by filling out the contact form on this page. Let’s formulate your customized strategy today.
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