Case Study: Dominating NYC’s Competitive Legal Market with Local SEO

Greenstein & Milbauer’s Story:

Greenstein & Milbauer, LLP, a prominent personal injury law firm in New York City, sought to enhance their online presence to attract more clients in the highly competitive NYC market. Despite their extensive experience and dedication to accident victims, they faced challenges in standing out among numerous law firms vying for top positions in search engine results.

This improvement in online presence has enabled Greenstein & Milbauer, LLP to connect with more individuals seeking legal assistance, reinforcing their commitment to providing a strong voice to accident victims throughout New York City.

Greenstein & Milbauer, LLP wanted to increase client inquiries and improve visibility in local search results by optimizing their Google Business Profile through our targeted Map Attack Strategy.

We are currently using local SEO techniques and Google Business Profile optimization to achieve higher search rankings, increased call volume, and greater visibility for competitive keywords in NYC.

Solution

To address this, our SEO company implemented a targeted “map attack” strategy, focusing on optimizing their Google Business Profile and improving local search rankings for high-intent keywords such as “truck accident lawyer” and “car accident lawyer.” This approach aimed to increase visibility in local search results, thereby driving more potential clients to contact the firm.

Outcome

Greenstein & Milbauer, LLP was able to rank in the top 3 for highly competitive legal keywords in NYC by implementing our Map Attack Strategy. As a result, they experienced a 16.7% increase in calls from their Google Business Profile between July and November, which led to greater client acquisition and stronger positioning in one of the most competitive legal markets in the U.S.

Closing Statement

Closing Statement:
Through a combination of strategic SEO initiatives and focused local optimization, Greenstein & Milbauer, LLP successfully strengthened their online presence in one of the most competitive legal markets in the country. By honing in on high-value search terms and optimizing their Google Business Profile, the firm not only increased visibility but also experienced a tangible rise in inquiries—culminating in a 16.7% boost in calls over four months.

This upward trend reflects the power of targeted SEO in driving meaningful growth, especially for law firms competing in densely populated areas like New York City. By leveraging our expertise and localized strategies, Greenstein & Milbauer, LLP has positioned themselves as a go-to resource for personal injury clients, reinforcing their reputation and expanding their reach in a highly saturated market.