When you want to grow your client base, search engine optimization may be key for your firm’s success. Get help optimizing your site for potential clients.
Getting attention for your personal injury law firm isn’t as simple as it once was. Commercials, billboards, and newspaper ads used to get attention. Now, many people turn to social media and Google searches to get the best lawyer near them. So how do you compete in personal injury rankings?
Search engine optimization (SEO) can help your site climb the rankings and get traffic to your site. Get in touch with ApricotLaw to learn more about what we can offer for your site.
What Is Personal Injury SEO?
SEO is all about improving your site and improving its rankings in search engines like Google. This practice should increase your rankings, which means more traffic to your website.
That is key to helping your business grow. Without the right tools, it can be difficult to get the attention of the search engines, let alone customers who are looking for the right personal injury lawyer to settle their claim.
But optimizing your site can be time-consuming and complex. Because of this, you may need a team to elevate your content, website, and online presence to climb the rankings.
Key Factors in Your Personal Injury Rankings
When building a client base as a lawyer, where you fall in the online rankings for your area can impact your ability to gather new clients. Word of mouth, billboards, and ads can help, but many people check the internet first. That means SEO is vital to growing your business. But what do you need to focus on to climb the personal injury rankings?
Here are a few key factors in personal injury SEO that can make your website shine:
Content – When it comes to content, old methods of churning keywords and writing subpar content just won’t work anymore. A dedicated team can offer professional writing services that account for the demands of both SEO and your clients.
Link Building – Links are a key tool to navigating the internet, one that Google takes into account when determining rankings. High-quality links to your content can strengthen your site and help you rank well for key search terms.
Site Design – Your website shouldn’t just be nice to look at—it also needs to run well and be accessible to potential clients. Design and development can make your site run like a dream and better convert viewers to clients.
Social Media– Social media may not have the same impact on rankings, but it’s an important supplement to your SEO plan. Social media can help you get attention and bring traffic to your site.
Do I Need a Personal Injury SEO Expert?
Many people think about building their website on their own, thinking they’ll climb up the personal injury rankings based on online advice. But without an SEO company on your side, those plans may fall apart.
SEO is a quickly changing field, and every new algorithm update can change the rankings drastically. An SEO company can watch these trends, adjust your site, and keep you on top, while the DIYers may struggle to stay in the rankings.
Contact a Marketing Company for Your Personal Injury SEO
Climbing the personal injury rankings for your area on Google isn’t easy. SEO can get technical, which makes it tough for someone without experience to break into the top ten pages in Google’s search results. You also have a legal practice to focus on, and splitting your attention may leave both without the full attention they need.
That’s where an SEO company like ApricotLaw can step in. We have a dedicated team of personal injury SEO specialists who can focus on ranking your site in the most popular search engines. Take advantage of our free consultations by calling 877-203- 0751 or by completing the online contact form below.
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