Apr 02, 2025

✅ You’re Registered for the Webinar – Key Terms to Know

Every firm that wants to stay relevant in the legal industry needs to understand what’s actually changing—and what’s at stake.

It’s not about competitors anymore.
It’s not about algorithms, agencies, or ads.
It’s about alignment.

The only thing that matters now is how well you understand—and serve—the clients you want to help.

These terms will give you the language and clarity to do that. Review them now so you’re ready to move fast.

⚖️ What Is #SaveLawᴵᴾ?

#SaveLawᴵᴾ is a movement to protect the legal profession from the same wave of disruption that has already reshaped industries like healthcare, media, and banking—industries now driven by profit over clients.

Law is the last good profession still holding the line, safeguarded (for now) by a single firewall: ABA Rule 5.4.

Rule 5.4 prevents non-lawyers from owning law firms. It keeps Big Tech, investors, and corporate boards from interfering with legal judgment. It ensures that when lawyers give advice, it’s in the client’s best interest—not for margin or shareholder return.

But that’s starting to change.

Arizona eliminated Rule 5.4 entirely. Utah and California are experimenting with workarounds. Alternative Business Structures (ABSs)—non-lawyer-owned law firms—are already here.

That may sound like innovation. But we’ve seen how that story ends.

Once corporations take over, service becomes secondary.
Clients become numbers.
Professionals lose independence.

#SaveLawᴵᴾ exists to make sure that never happens to law.

This is not anti-tech. It’s pro-attorney.
It’s about making sure lawyers stay in control of the profession—and client-first legal care remains intact.

🔍 What Is the Client Demand Gapᴵᴾ?

The Client Demand Gapᴵᴾ is the disconnect between how a profession offers its services—and how clients expect to find, evaluate, and engage with those services.

Put simply:
It’s the gap between how things are done… and how people want them to be done.

“When the Client Demand Gap in an industry gets wide enough, disruption is imminent.”ᴵᴾ

We’ve seen this play out:

Taxis weren’t disrupted because people stopped needing rides. Uber made it easier.
Hotels didn’t fall because people stopped traveling. Airbnb aligned with modern behavior.
Retail didn’t collapse because people stopped shopping. Amazon removed friction.

In every case, professionals focused on competition—while someone else focused on the client experience.

Law is now at that same tipping point.

Your competitors are not the threat.
Outdated processes, confusing journeys, and client friction are.

Firms that close the Client Demand Gapᴵᴾ will lead.
The ones that don’t? They’ll be replaced—just like every other industry that waited too long.

⏱️ What Is the Attorney-Client Engagement Periodᴵᴾ?

The Attorney-Client Engagement Periodᴵᴾ (or ACE Periodᴵᴾ) is the stretch of time between someone realizing they might need legal help—and actually hiring a lawyer.

It’s where most client journeys fall apart.

Most firms think the journey starts with a click or contact form. But by that point, you’ve already lost most of the people who needed you.

This period is filled with uncertainty, fear, friction, and questions no one is answering. And because most law firms can’t see it, they never design for it.

The result?
Good people with real legal needs never become clients. Not because they didn’t need help—but because of the 5 hidden barriers they couldn’t get past.

🧱 What Are the 5 ACE Barriersᴵᴾ (ABCDE)?

Also known as the 5 Attorney-Client Engagement Barriersᴵᴾ, these are the invisible blockers that keep clients from taking action. They appear at every stage of the journey—and if you’re not addressing them, you’re losing cases before they even start.

Here’s the full breakdown of the ABCDE framework:

🔹 A – Awareness Barrierᴵᴾ
They don’t realize their issue is legal.
→ John thinks his back pain after a fender-bender is “no big deal.”

🔹 B – Belief Barrierᴵᴾ
They know it’s legal—but don’t think a lawyer is worth it.
→ Maria’s spouse is abusive, but she fears hiring a lawyer would escalate things or cost too much.

🔹 C – Category Barrierᴵᴾ
They don’t know what kind of lawyer to look for.
→ Devon is arrested after a bar fight and searches “lawyer near me,” gets overwhelmed, and gives up.

🔹 D – Demonstration Barrierᴵᴾ
They see firms—but none clearly prove they’re the right choice.
→ Every site looks the same. No results. No stories. No trust.

🔹 E – Engagement Barrierᴵᴾ
They’re ready—but the process is clunky, slow, or unwelcoming.
→ Maria finally reaches out. One firm ghosted her. Another took 24 hours to respond.

Each barrier creates drop-off. Each one quietly kills growth.

And none of them are solved with more ads, more spend, or louder messaging.

They’re only solved by building a journey that meets people where they are—and removing the friction they didn’t sign up for.

Final Thought

This isn’t about being better than your competition. Forget about your competition!
It’s about being aligned with the people you’re here to help.

Shift your focus. Close the gap. Remove the barriers.
That’s how law firms win in the next era of legal service.

Share this page with someone you care about to help us #SaveLaw

Click Here for the #SaveLaw Emergency Webinar Registration Page