Every firm that wants to stay relevant in the legal industry needs to understand what’s actually changing—and what’s at stake. It’s not about competitors anymore.It’s not about algorithms, agencies, or ads.It’s about alignment. The only...
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Most lawyers think “lead generation” starts when someone lands on their site or fills out a contact form.But that’s already halfway through the journey. The Attorney-Client Engagement Periodᴵᴾ starts much earlier—and for most people, it’s...
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(Also known as the 5 Attorney-Client Barriersᴵᴾ) A 2021 study found that 66% of Americans faced a legal issue over a 4-year period, yet 51% of those issues went completely unresolved. That’s not a small...
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The Client Demand Gapᴵᴾ is the disconnect between how businesses in a particular industry offer their services—and how clients actually expect to find, buy, and engage with those services. Put more simply: it's the gap...
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#SaveLawᴵᴾ is a movement to protect the legal profession from the same wave of disruption that has already reshaped many other industries like healthcare, media, and banking - industries now driven by profit over clients....
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Creating a landing page that drives conversions can feel like a guessing game. According to Wes McDowell, after testing over 120 tweaks during his 15-year career as a website strategist, he discovered that only nine...
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