Pay-per-click (PPC) advertising can be expensive, but it also saves you time. There are pros and cons to both PPC and search engine optimization (SEO) for lawyers, which can make it hard to choose one method over the other. Law firm PPC offers a hard-sell approach, while SEO offers a soft sell. Testing both strategies is the best way to know what works best for your business.
With law firm PPC, you can precisely target your audience. Google Ads makes it easy to home in on a specific location, a user’s search intent, various categories, and demographics. The more focused your campaign is, the more likely you are to get clicks on your ad.
The benefit of law firm PPC for lawyers is that you always know how much you’re spending. If you have a strict budget, you can stick to that budget and end your campaign when your money for that project runs out.
Unlike law firm SEO, PPC for lawyers offers fast results. At ApricotLaw, we often recommend using law firm PPC while you wait for your website to rank organically. Once your SEO and social media efforts kick in, you can scale back on PPC. This is the most cost-effective way to benefit from both online marketing methods.
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