With law firm PPC, you can precisely target your audience. Google Ads makes it easy to home in on a specific location, a user’s search intent, various categories, and demographics. The more focused your campaign is, the more likely you are to get clicks on your ad.
The benefit of PPC for lawyers is that you always know how much you’re spending. If you have a strict budget, you can stick to that budget and end your campaign when your money for that project runs out.
Unlike law firm SEO, PPC for lawyers offers fast results. At ApricotLaw, we often recommend using PPC while you wait for your website to rank organically. Once your SEO and social media efforts kick in, you can scale back on PPC. This is the most cost-effective way to benefit from both online marketing methods.
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