Search engine optimization (SEO) helps internet users find your law firm online. Unless you use SEO for lawyers, your competitors may outrank you in Google, Bing, and other search engine results. They may also receive most of the organic search traffic and take your leads. If you’re struggling to get clients, your current lawyer SEO strategy may not be working and might even be actively working against your business.
Together, we can answer these questions and create an online strategy for your law firm that works.
If you want to be an authority, your website should be easy to navigate, responsive on mobile, and quick to load. What you see on the front end of your website requires complex coding on the back end. It also requires consistent maintenance. Our graphic designers and web developers can create a custom website for you that’s modern and functional.
Content and keyword research are the foundation of SEO for lawyers. Relevant, original, and keyword-rich content is what helps you outrank your competitors.
Our legal content writers create landing pages, blog posts, directory articles, and more. This content increases the trust and authority of your law firm without making you seem boring or unapproachable. If you want to boost your legal online marketing efforts, content is one of the core elements of SEO for lawyers.
A strong backlink profile is one of Google’s most important ranking factors to place high in the search results. That makes it another key part of SEO for attorneys. Your free website analysis will show what sites have linked to yours in the past. With backlinks, quality trumps quantity. Google will penalize you for having links from irrelevant, untrustworthy, or penalized websites.
Nothing worth having is easy to get. Link-building and directories can be a tedious part of SEO for lawyers. Having a dedicated team of specialists to build your backlink profile can be invaluable.
Google My Business (GMB) launched in 2014. Since then, it has become a significant lawyer SEO consideration. When internet users search for law firms in your area, the top results will populate in Google Maps. Google chooses the top results based on the search query and the user’s geographic location.
At ApricotLaw, we understand the significance of Google Maps rankings for SEO for lawyers. The more weight Google puts on GMB, the more we adjust our lawyer SEO efforts.
Your social media presence won’t be the most significant part of your lawyer SEO strategy. But the goal of ranking your website online is to generate leads and establish lasting relationships with clients. With social media, you can increase your website authority while engaging with potential clients and finding success.
We know social media management can be time consuming. That’s why we have a social media manager on staff who can handle your accounts for you and handle your lawyer SEO considerations.
Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.