Escaping the Marketing Money Pit
June 17, 2025 Remember when you first opened your PI firm? You were going to build something different—a practice known for exceptional case outcomes, not just flashy billboards. Fast forward to today, and you're watching...
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Personal injury sites are like a scene from Seinfeld
June 05, 2025 Picture a Seinfeld scene. Jerry walks into a restaurant, starving. He says to the host, “Can I see a menu?” The host smiles and says, “No menu… but let me tell you...
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What is YOUR problem?
June 04, 2025 What is the biggest pain point in your industry? What do clients complain about the most? Blue Ocean Strategy, Category Design, all innovation frameworks that I’ve found have this in common -...
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What it really feels like to need a lawyer after an accident…
May 29, 2025 Most firms don’t realize what it actually feels like to reach out for legal help after an accident. The person doesn’t know what to call it—an injury? a case? a claim? They...
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What Every PI Site Visitor Really Wants (But Doesn’t Get)
The Truth About Your Personal Injury Website Visitors May 28, 2025 Imagine this: Someone just got hurt. They’re searching Google, browsing attorney sites, scrolling past headshots and taglines… …and they land on your site. At...
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Legal Disruption Isn’t Coming. It’s Already Here.
The Shift Has Started—Have You Noticed? May 22, 2025 “Legal disruption is years away.” It’s comforting. It’s also false. The disruption isn’t on the horizon. It’s already in your inbox, your search results, and your...
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