What is #SaveLaw
Law firms aren’t losing to better lawyers - they’re losing to a broken system. Competition is rising. Lead quality is dropping. Client acquisition costs are up. But, the real threat? The growing Client Demand Gapᴵᴾ - the...
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The END of LAW
The legal profession is at a crossroads. Clients are demanding change. If lawyers don’t evolve, Big Tech and Private Equity will do it for them. A 2021 study found that 66% of Americans faced a...
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Not ranking on Google Maps? Check your GBP 👇
Advanced tips for optimizing your GBP Products section. Today, I’m giving you a run-through of how to optimize the Products section on your Google Business Profile. I’ve written a lot about why optimizing your GBP...
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Building a second home for your law firm’s best reviews
Once you’re getting great Google reviews, here’s the next step... Following up on last week’s email on Google reviews... I want to pass along one more valuable tip. Let’s say you’ve got all your ducks...
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Your H1 tags could be killing your rankings (here’s the fix)
How to properly use H1 tags to rank higher on Google. A big part of my day job at ApricotLaw is auditing law firm websites. You’d be amazed how many firms miss out on traffic...
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How to instantly 2X the impact of your law firm’s Google reviews
Getting good reviews is just the first step... If you’ve been reading The Trusted Law Firm for a while, then you know Google Reviews are essential for your SEO. But there’s one crucial tip I...
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