Your Biggest Competitor Isn’t Across Town
It’s Not a Law Firm. It’s an App. May 21, 2025 “Our competition is other firms.” It used to be. Now? You’re competing with apps, bots, and platforms. 🔍 Clients are Googling answers before calling...
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The Attorney-Client Experience (ACE) is your only competitive edge.
Even Great Brands Lose to Bad Experiences May 15, 2025 “Our reputation protects us.” It’s a comforting belief. But it’s not a strategy for growth in 2025. Clients aren’t loyal to a logo. They’re loyal...
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Legal Clients Don’t Expect to Wait
“Clients understand—the legal process takes time.” Sure, they understand… But they don’t accept silence. Today’s clients are trained by Uber, Amazon, and Instacart. They expect updates. They expect responsiveness. And they expect it now. They're...
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AI Isn’t Replacing Lawyers—a Better Experience Is
The Real Threat to Law Isn’t AI May 08, 2025 “AI is coming for legal analysis.” That’s the fear. But it’s not the real threat. Clients aren’t leaving because ChatGPT is better than a human....
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“Law Is Different” Won’t Cut It Anymore
Clients Don’t Care What Makes Law Unique May 06, 2025 “Legal services are different.” Yes… but modern clients don’t see it that way. They’re not comparing your firm to other firms. They’re comparing you to...
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Is Your Law Practice Ready for What’s Coming?
Remember Blockbuster? They thought they were in the video rental business. Netflix knew they were in the convenience business. Now, the legal industry is facing its "Netflix moment." Let me share something personal... I watched...
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