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20 Feb 2025

How to capture more Spanish-speaking leads for your firm

Bilingual client base, English website? Let’s fix that. I’ve consulted with a lot of law firms who serve both English and Spanish-speaking clients. But oddly enough... I’ve noticed many of them only build their websites in English!...

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18 Feb 2025

Cracking open the SEO black box ⬛️

Where are your leads really coming from? Quick question for you: If I asked you right now where your best cases came from last month, could you tell me? Most attorneys I talk to would...

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13 Feb 2025

New attorneys: You don’t need $10k/month for SEO

New firm, small budget? Let’s talk. Over the years, I’ve worked with a lot of brand-new attorneys who are just starting their own firms. And they’ve all told me the same thing: They shop around with SEO...

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11 Feb 2025

In-House vs. Agency: What’s Best for Law Firm Marketing?

Should your law firm hire an in-house marketing team or work with an agency? Discover the pros, cons, and key factors to make the right decision for growth. A lawyer asked me recently whether his...

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11 Feb 2025

How One Lawyer Earned My Trust Instantly

Choosing the right lawyer is stressful. When I finally found the right one, it wasn’t because of an ad—it was because they made it easy to connect. I had a problem. A serious one. I...

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04 Jan 2025

How your older content could be hurting your rankings

This simple oversight can cripple your law firm’s Google results. Last week, I had a deep-dive discussion with my team about something a lot of law firms get wrong: Treating SEO like it’s “set-it-and-forget-it” —...

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