relevance matters

Receiving links from relevant websites is crucial to lawyer SEO. The more relevant the site, the easier it is for Google to understand what you want to rank for. We understand the weight of relevancy in law firm link building, which is why we prioritize legal domains in our outreach efforts.

diversified content

A strong link building strategy involves various types of legal content. Diversifying your outreach efforts shows Google that you’re authentic and authoritative. At ApricotLaw, we produce Web 2.0s, legal directory articles, social media posts, press releases, and blog posts for law firm link building purposes.

the right anchor text

Anchor text is the text labeling your backlinks on other websites. This text should be descriptive and relevant to your law firm. However, too many backlinks with the same anchor text can be seen as spammy. We create diverse yet appropriate anchor text for your backlinks.

quality over quantity

The quality of your backlinks is more important than how many backlinks you have. We strive to get you as many high-quality backlinks as possible, but we also make sure every website linking back to your page is relevant and trustworthy.

request a free website analysis

Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.