Let's talk about a little piece of digital real estate that could be a game-changer for your law firm: 

The Google Map Pack.

You know those three local business listings that pop up at the top of Google search results? 

They're more powerful than you might think.

The top three businesses in the Map Pack snag about 50% of all clicks. 

That's right – half of all potential clients are choosing from just those three options.

So, if your firm isn't in that trio, you're missing out on a significant chunk of business. 

Let’s use the example of Greenstein & Milbauer.

They were crushing it in Manhattan but hit a wall when they expanded into the Bronx.

Why? They were only getting 3 calls per month in their Bronx office because they weren't showing up in the Google Map Pack in that area.

Think about it – when was the last time you scrolled past those top three listings when looking for a local business?

Exactly. Neither do your potential clients.

Greenstein & Milbauer reached out to us at ApricotLaw, and we unleashed our SEO Map Attack Strategy. 

If you’re looking to rank in the Map Pack, here’s that strategy for you to steal:

• Optimize your Google Business Profile with hyper-local keywords and high-quality photos. Regularly update your services, posts, and Q&A section to boost engagement and relevance.

• Distribute locally-focused press releases about community involvement and legal insights. Target local news outlets and online platforms to enhance your digital presence and backlink profile. Be sure to list your firm’s Name, Address and Phone Number (NAP) in your press releases exactly as it appears in your Google Business Profile.

• Conduct a comprehensive audit of your business listings across legal directories and local citation sources. Correct inconsistencies in your Name, Address, and Phone Number (NAP) to improve search engine trust and local ranking potential.

• Develop in-depth, locally-relevant authority content addressing specific community issues and practice areas. Create a content calendar focusing on seasonal legal topics and frequently asked questions to drive organic traffic and establish authority.

Now, did it work for Greenstein & Millbauer?

Within a month, they didn't just see improvement – they quadrupled their calls in the Bronx office.

You might be thinking… "That's great for a big city, but what about smaller markets?"

Fair question! Let's look at Rozas Injury Law in Baton Rouge – a smaller, but still competitive market. 

Using the same strategy, they doubled their call volume in just one month.

While you'll see quick wins, the real magic happens over time. It's like compound interest for your digital marketing. The longer you stick with it, the bigger the payoff.

And the best part?

The Map Attack Strategy is just one small piece of how we help our partners at ApricotLaw.

We’re a full service digital marketing partner for law firms that are looking to scale (and provide new business for their attorneys), and we attack your growth opportunities from every angle, including:

• Designing custom, conversion-optimized websites tailored to your law firm's unique culture and practice areas.

• Implementing comprehensive organic SEO strategies to boost your rankings for targeted keywords.

• Filling your website with high-quality, topically relevant content so visitors find what they’re looking for and perceive your law firm as the authority in that practice area.

• Optimizing your website so it loads quickly and to reduce friction for visitors, turning more of your visitors into leads and clients.

And much, much more.

Want to chat through some ideas on how we might be able to help?

Book a 15-minute discovery call.

And, for more growth strategies for scaling law firms, keep tuning into The Trusted Law Firm every week.