A crash course on technical SEO for law firms

A lawyer asked us a great question the other day:

“What is technical SEO?”

He’d heard the term before, but couldn’t make heads or tails of why it mattered for his law firm.

This one’s a two-part answer.

First…

Technical SEO is another term for the technical backend of your website, and how it’s set up.

It’s the foundation that determines the rest of your site’s performance on Google search.

So, for law firms that want to scale their site’s organic traffic… this is VERY important!

And second…

Despite the name, it’s actually pretty easy to understand how it works.

We have a unique way of describing it, so follow us here…

Everyone knows what UX (User Experience) is.

Great UX means your website is set up in a way that intuitively makes sense to people.

It should be frictionless.

Users should know what all the buttons do, and how to easily navigate to the pages and content they’re looking for.

Now, here’s the twist…

This is exactly how it works for Google’s indexing bots, too!

We call this BX (Bot Experience), and this is where technical SEO comes in.

We want to reduce friction for the bots coming to crawl your site.

Technical SEO helps indexing bots intuitively understand:

• What your most important pages are
• How your content is structured
• And what keywords you’re trying to rank for

The bots should be able to come into your site, kick up their feet, drink a box of wine, and know where everything is supposed to go.

Another easy analogy for BX is a Honda Accord vs. a Tesla:

The Accord is a “regular” kind of car, so you know what all the knobs and dials on the dashboard do…

But with a Tesla, you have to fumble with a touch screen just to turn on the air conditioner!

We want to make sure to always give bots the Honda experience.

BX is just one of many pieces of a successful organic SEO strategy, like the ones we implement for our partners here at ApricotLaw.

We’re a full-service digital marketing partner for law firms looking to scale (and provide new business for their attorneys).

If you’d like to uncover exactly what’s missing right now from your site’s technical SEO and BX…

You can claim a FREE website audit when you book a call here — no strings attached.

We’ll go over the results together and tell you everything you need to know in just 15 minutes.

And if you decide to take things a step further…

Our team is here to help you:

• Implement comprehensive technical SEO and BX strategies for your current site to attract your ideal visitors, and turn them into leads and clients
• Build a conversion-optimized website for you from scratch with world-class UI and UX design (plus set up the tech backend for you from top to bottom)
• Fill your website with high-quality, topically relevant content so visitors find exactly what they’re looking for and perceive your law firm as the local authority in your practice area

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See you then!