Law firm schema secrets

Let’s talk about an unsung hero for your law firm’s Google traffic:

Website schema!

We talked about technical SEO and BX (Bot Experience) in an earlier email, but didn’t mention schema at the time.

Schema is a core component of technical SEO.

In a nutshell, schema is a “site within your site” that’s written specifically for Google’s indexing bots to understand what your pages are all about.

Effectively, this means we’re creating two websites.

One is the client-facing site that you see when you open your website in a browser.

And the other is on the back-end, hidden from regular users and written in schema markup, which is a coding language that the bots easily understand.

This gives Google more explicit information about your website’s content (like the legal services you offer, or your attorney profiles) in order to categorize and display your pages more accurately.

Schema also gives you access to an exclusive feature called:

Rich snippets!

These are visually-appealing pieces of extra information that appear next to search results.

Whenever you see links on Google that also show images, five-star reviews, or contact information, those are rich snippets.

These don’t directly affect your SEO ranking, but they can increase your click-through rate by making it easier for your target audience to find the information they’re looking for.

A skilled website developer can implement schema for your website quickly and easily.

So if you don’t already have it implemented into your site, this is huge low-hanging fruit in terms of ROI!

Website schema should be an essential part of every law firm’s SEO strategy.

If you’d like our team at ApricotLaw to help you analyze and upgrade your site’s technical SEO and BX…

We’ll perform a free audit of your current website and give you our suggestions — no strings attached.

Then, we’ll create a personalized revenue growth plan for you (also free) to give you a clear roadmap of what to do next.

Claim your FREE audit here.

And if you decide you’d like to bring us on board to do the heavy lifting?

We can:

• Implement comprehensive technical SEO and BX strategies for your current site (plus schema) to attract your ideal visitors, and turn them into leads and clients
• Build a custom conversion-optimized website for you from scratch with world-class UI and UX (once it’s done, you own everything — yours to do with as you please!)
• Create layered content marketing for your website (written by our full-time legal content writers) to position your law firm as the local authority in your niche

We do flexible partnerships on a month-to-month basis, with no long-term contract necessary.

Plus, you’ll get direct access to a partner (not just any account rep), whenever you need.

If you’re interested and would like to see if we’re a good fit for your needs:

Book a 15-minute call with us here, and let’s chat.

And keep tuning in for more law firm growth tactics and insights!