SEO vs. paid ads for growing law firms
Which one works better to bring in clients, and why?
Law firms who are just starting to scale often ask us:
“Should I be focusing on SEO or paid ads to bring in qualified leads?”
While both are important…
We’re firm believers that your website’s SEO is by far the best investment you can make in your digital marketing strategy.
But it’s not always the right solution in every case, and paid ads are still an important piece of the puzzle.
We run paid Google Ads for our clients all the time — it’s the best option if you need cases right now, and don’t have the time to wait for your organic traffic to ramp up.
But if you’ve already got a steady client base, and you’re willing to wait for a longer-term ROI?
Then the organic search traffic that SEO generates will always win out in terms of both cost-effectiveness and building trust with your visitors.
To the first point:
If you’re targeting leads who are searching for a competitive term like “car accident lawyer”, that’s going to cost you hundreds of dollars per visitor in Google Ads.
On the other hand, setting up your website’s SEO will cost you some time and money up front… but once it’s dialed in and getting high rankings on Google, the traffic it generates is effectively free!
To the second point:
When people find your site through organic searches, they simply trust you more than if they’d clicked on a sponsored link.
Why?
Because you’re meeting them where they’re at, instead of interrupting them with an ad.
They’re searching for a law firm because they have a pain point they want to solve now.
When your firm shows up as one of the top 5 results, they’re going to feel that you’re an obvious choice, and that they made the decision on their own without the pressure of “being sold” to pick you.
That’s one of the perks of being “The Trusted Law Firm” in the eyes of your target market — the qualified leads you’re looking for are far more likely to sell themselves on your services!
If you want to drive the most traffic possible to your firm’s website, and have your phones ringing off the hook with qualified leads and cases…
Consider working with our SEO experts at ApricotLaw.
Our proprietary LMT (Layered Momentum Technology) strategy produces faster, more reliable results for law firms than the generic and outdated SEO tactics that standard marketing agencies use.
It ensures you dominate your local search results, maps, and listings, and positions your firm as the go-to choice for your ideal clients.
To learn more about how LMT can help your law firm scale:
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