How to compete with goliath law firms dominating your market
Discover how to compete with and rank higher than big firms.
A concerned attorney at a small law firm asks:
“How am I supposed to compete with national goliaths (like the Morgan & Morgans of the world), who are spending millions of dollars of ad money in my market?”
Well, believe it or not…
We help our clients do this all the time!
See, a lot of big law firms get digital marketing wrong by going after the “whales” before they’re ready.
No matter your firm’s size, or how hard you try, you can’t just jump in and rank for big terms like “personal injury lawyer” on day one!
Instead, you need to get very creative with your budget, start small, and keep a narrow focus.
These are the main principles that our Layered Momentum Technology (LMT) SEO method is built on.
When we implement LMT for our clients, we’re building their credibility with Google by implementing one “layer” of organic marketing strategies at a time.
We start with the basics, and add more layers as we work our way up the food chain.
If you’re a local personal injury lawyer, we’d start you with narrow keywords that are less competitive, like “dog bites,” “wrongful death,” “slip and fall,” etc.
(We call these “low-hanging fruit” at ApricotLaw… no pun intended!)
Once we get you ranking well for those terms, with a healthy level of traffic generated for your site, we focus on showing the algorithm that you’re ready to go to the next level — with more competitive terms like “motorcycle accident lawyer,” or “truck accident lawyer.”
From there, the next layer would be the most competitive terms in your specific niche, like “car accident lawyer,” or “personal injury lawyer.”
That’s the basis of how our Layered Momentum Technology approach works.
Because it focuses on principles that work with Google’s algorithm, it’s the most reliable method there is to beat big firms in the long term.
One final word of wisdom:
Even if a big-name law firm has swimming pools of cash to spend on their advertising, they can’t simply out-spend you to take over your client base. Google’s algorithm just doesn’t work that way.
So don’t be intimidated!
Plus, small law firms have the advantage of speed and adaptability, which means we can help you pivot with algorithm updates far faster than the big players in your market.
If you’d like to chat about potentially implementing our LMT method for your law firm:
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