The hidden “voting system” Google uses to rank law firms

One of the best ways to increase your law firm’s authority with Google?

Backlinks.

These are links on other websites that point back to your own firm’s site, and they’re one of the most important aspects of SEO.

I like to tell people to think about backlinks as “votes” for your website.

The goal is to get as many “votes” as possible from other domains around the internet.

But not all domains are created equal!

If you get backlinks from external sites that have poor authority with Google, your own domain authority can get dragged down as a result.

So, you don’t want to just go out willy-nilly and get backlinks from any random site just to rack up a large quantity of referrals.

The question is:

How do you know what makes a good backlink?

Well, the two main factors you’re looking for are the referring website’s relevance and authority.

Some of the best places to start with are legal directories, like:

• findlaw.com
• avvo.com
• expertise.com
• superlawyers.com

If you’re not on these directories already, you can score some quick wins by reaching out and asking them to put your URL onto their listings.

I recommend every law firm do this, since this is the exact approach we take for our own clients at ApricotLaw!

We have an outreach department that contacts different websites around the internet, to negotiate to get backlinks placed into as many high-domain-authority listings as possible.

Now, it’s not a one-and-done process.

This is something that we do month over month, to continually build up that authority score within Google.

We want Google to know exactly what your law firm’s specialty and services are, down to a tee, to make sure it ranks you as the top choice in your practice area!

Collecting these “votes” from relevant, high-authority domains is key to making sure your law firm’s organic SEO campaign is a success.

If you’re ready to start scaling your firm’s online presence (so you can bring in more leads and qualified cases for your attorneys)…

Our SEO experts at ApricotLaw can help you take all the stress and difficulty out of the equation.

We specialize in full-service digital marketing for law firms.

So not only will we handle all of the outreach and setup for your backlinks each month, but we’ll also increase your site’s domain authority by:

• Distributing locally-focused press releases for your firm that target news outlets and online platforms
• Filling your site with world-class authority content tailored to your firm’s practice areas and target market, written by our full-time legal content writers
• Optimizing your Google Business Profile with custom descriptions, hyper-local keywords and high-quality photos (this is one of the most important backlinks you can have!)

To learn more:

Book a 15-minute discovery call with me here.

The Trusted Law Firm will be back with more SEO tips and insights later this week!

— Kellen Bachman
Head of Client Strategy at ApricotLaw