The scary consequences of pausing your SEO campaign

I’ve been doing a lot of consulting calls lately with smaller law firms.

Many are in the early stages of scaling and figuring out their marketing.

One question keeps popping up:

“I’m not 100% sure if my current marketing budget is sustainable long-term. If I have to, can I pause my SEO campaign for a couple of months while I regroup, and then start things back up again?”

The simple answer is…

Of course you can!

You can do as you please with your marketing budget.

But is it a good idea?

No!

Google’s algorithm punishes inconsistency.

If we’re cranking out 10 pages per month of content onto your website… building links, posting to your social profiles, and uploading videos…

And then we bring all of that to a screeching halt for three months…

The algorithm will not look kindly upon you!

You might not feel the negative effects of stopping right away. But you’ll definitely feel it a few months down the road.

So I always tell lawyers who ask me this question:

Build your marketing budget with sustainability in mind.

Can you hang in there for the long term, without overextending?

A successful SEO strategy takes time, with results compounding the longer you invest.

The real returns happen over years, not months.

If you want a faster impact – 

AI made us $420,000 overnight (not a typo)

If we could help you automate every day tasks with AI and ChatGPT

… (including your current SEO processes)

So you can:

• Slash costs
• Multiply profit
• Save time
• And focus on what you do best

Without having to learn a new tool

Would that be worth a 15 minute conversation?

Book a 15-minute strategy call with me here

But, capacity is limited to 5 new clients at a time.

So, if having AI implemented for you sounds exciting, reach out now.

See you in Thursday’s issue!

— Kellen Bachman
Head of Client Strategy at ApricotLaw