Behind-the-scenes look at our AI content strategy

A very merry Christmas Eve and Happy Holidays!

Hope you and your family are doing great this holiday season.

Today, I want to talk about a topic several people have been asking me about:

How do we use AI in our content-writing process at ApricotLaw?

For starters…

If you read “AI” and immediately got skeptical, don’t worry!

We’re not the kind of agency that just copy-and-pastes whatever ChatGPT spits out and calls it a day.

What we do use AI for is to alleviate the “blank page” problem, of writers staring at empty pages, not knowing what direction to take.

So we use AI to jumpstart the process.

We have an in-house software engineer who comes up with custom bots for each of our clients, and those bots help us to turn out more high-quality material, faster.

But at the end of the day –

Humans are still the ones rewriting, editing, optimizing and finalizing the content.

And after all that, there’s internal links, external links, and schema… that adds up to a ton of different departments (and people) touching each piece of content before it “ships.”

AI simply allows us to amplify our output, and trim down the production time.

And we pass those time savings straight on to the client.

So instead of doing just 5 pages of content per month, we might do 10. Where we could do 20, now we can do 30. And so on.

Hope that helps!

Oh, and in the spirit of the season…

I’ve got a gift for you:

—

FREE GIFT with Consultation – a $500 VALUE

*Those who qualify will receive:

• A custom content roadmap showing the pages needed on your website to rank for your most valuable keywords
• 5 pages of unique content optimized for keywords of your choice
• Schema (Google language code) for each of the 5 pages to spoon feed Google what it wants
• A search-optimized image for each of the 5 pages
• A comprehensive website audit showing errors and issues holding you back
• Instructions on how to publish these pages on a WordPress website for maximum impact (or done for you for a small fee)
• Quick turnaround time

*To qualify for this limited capacity free offer, you must own, manage, be a partner of or make marketing decisions for a law firm that generates new business from the internet. Free gift will be awarded after your initial consultation. Serious inquiries only. 

To claim your free gift, book a call with me here.

Have a wonderful Christmas, and see you in Thursday’s newsletter!

— Kellen Bachman
Head of Client Strategy at ApricotLaw