In-House vs. Agency: What’s Best for Law Firm Marketing?

A lawyer asked me recently whether his firm should hire an agency or if they should pay a marketer in-house instead.

I’ve seen the in-house route attempted many times.

And without fail, the workload always ends up being too much for a single department, let alone one person.

Even if you have a handful of people on staff dedicated to digital marketing, you still won’t be able to compete with nationwide firms like Morgan & Morgan, who have endless money to throw around.

Because there’s just so much to take care of, and adapt to, all the time.

All that knowledge is just too much for one department!

So for smaller and mid-size law firms, the most cost-effective solution will always be to outsource their marketing to a dedicated team, who lives and breathes this stuff.

Case in point at ApricotLaw:

We’ve got people on staff who purely work on technical SEO, schema, and website architecture.

They look at hundreds of different elements on the site, like errors and redirects.

And that’s not even including content-writing, social media, and optimizing for local SEO!

Plus, you need a team who can pivot with Google’s frequent algorithm updates.

In order to be successful, all of these different pieces need to come together and work in harmony.

Let’s make 2025 your best year yet!

— Kellen Bachman
Head of Client Strategy at ApricotLaw

PS. Book a call with me here and receive a FREE gift after the call – a limited opportunity to see how our proprietary AI-assisted content system and expert team can transform your trust online.

*Qualifying law firms will receive:

• A custom content roadmap outlining the key pages your website needs to rank for valuable keywords
• A professionally written, search-optimized content page with schema and a search-optimized image, and
• A comprehensive website audit identifying critical errors and key growth opportunities.

With quick turnaround, clear implementation instructions (or done-for-you publishing for a nominal fee), and a proven system that blends cutting-edge AI with expert optimization, this offer is designed to deliver results (and to test drive ApricotLaw). Due to capacity limits, there are only 5 of these Get in the Game Bundles available each month. Schedule your consultation today to claim your free roadmap, optimized content, and audit—before this opportunity is gone!

*To qualify, you must own, manage, be a partner of or make marketing decisions for a law firm that would like to generate new business online. Free gift will be awarded after initial consultation.