Cracking open the SEO black box ⬛️

Quick question for you:

If I asked you right now where your best cases came from last month, could you tell me?

Most attorneys I talk to would struggle to answer that.

They know leads are calling and booking appointments… but couldn’t tell you which ones came from organic search, PPC, referrals, or random website traffic.

Their SEO performance is a total black box.

If that describes you, then this is costing you cases.

Because you can’t improve what you can’t measure!

That’s why I always make sure our clients’ SEO results are easy to understand.

When you work with us, I never just send a bunch of charts and graphs without context.

Instead, I put together a standardized report each month that lists:

• All of your incoming calls
• All of the application forms your prospects fill out
• Plus, links to listen to each call

You can click to expand each lead and read their form right there in the report. So tracking all of your leads is as simple as looking through your inbox once a month.

Then, we dig into that data together.

You tell me which leads turned into cases, which ones were referrals, and so on.

And once we have that info, we can lean harder into what’s working.

For instance:

If one page is bringing in most of your calls, we can optimize to squeeze even more calls out of it.

So instead of your SEO being a black box, now you know where your best prospects are coming from, and how to get more of them.

Simple as that!

Before I sign off, I should mention:

Knowing where your leads are coming from is just one piece of the puzzle.

If you want to attract the right leads, you’ll need strong content, an optimized website, and a clear roadmap for growth.

And we’re running a limited-time offer that will help you with all three:

—

FREE GIFT with consultation – a $500 VALUE

*Those who qualify will receive:

• A custom content roadmap showing the pages needed on your website to rank for your most valuable keywords
• 5 pages of unique content optimized for keywords of your choice
• Schema (Google language code) for each of the 5 pages to spoon feed Google what it wants
• A search-optimized image for each of the 5 pages
• A comprehensive website audit showing errors and issues holding you back
• Instructions on how to publish these pages on a WordPress website for maximum impact (or done for you for a small fee)
• Quick turnaround time

*To qualify for this limited capacity free offer, you must own, manage, be a partner of or make marketing decisions for a law firm that generates new business from the internet. Free gift will be awarded after your initial consultation. Serious inquiries only. 

To claim your free gift, book a call with me here.

See you in next week’s issue!

— Kellen Bachman
Head of Client Strategy at ApricotLaw